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    India's Prominent Travel Blogger, Author, and Limca Book Record Holder Shares How She Cracked her First Book

    India’s Prominent Travel Blogger, Author, and Limca Book Record Holder Shares How She Cracked her First Book

      Here’s the transcript for the podcast: [Music] Kiruba: Hello and welcome to the first book podcast – a show especially for those who have dreams and aspirations to become an author. My name is Kiruba Shankar and every week I speak with experienced and bestselling authors to understand their writing habits, best practices, and tips ...

    Writing and Editing

    How to write when you don’t Feel Like Writing

    How to write when you don’t Feel Like Writing

    “Just ten more minutes and I’ll definitely start writing, I swear!” said my writer-friend when I pushed him to complete his sixth chapter. I texted him thirty minutes later and he replied stating that his friends got him a ticket for a movie and that he was on the way. I wasn’t surprised as I’ve ...

    Promotions and Marketing

    How to Optimize your Book’s Metadata for better Sales

    How to Optimize your Book’s Metadata for better Sales

    Of late, we’ve all been creative to attract potential readers towards our book and get them to buy it. But, on this post, we’ll try to do something different – something more technical. Moving away from our social media strategies on Facebook, Twitter, Instagram, our blog, and the likes, we are going to work on ...

    Publishing and Distribution

    Know How to Format your Manuscript

    Know How to Format your Manuscript

    Recently, I happened to be part of an unofficial meet comprising of editors and typesetters. We meet frequently to discuss the hurdles editors, typesetters, and any personnel from the operations face and try to come out with solutions from all perspectives. This time, when we met, there were a lot of issues discussed but one ...

    Publishing and Distribution

    What you need to know about Print-on-Demand

    What you need to know about Print-on-Demand

    You won’t call it unfair if I told you that technology is influencing everything it’s touching. Thanks to the rapid advancements due to consistent research and development in the publishing industry, several changes have set in and have changed the way books are published. And the result of one such tech advancement is the onset ...

    Writing and Editing

    How to Avoid Short Dialogues in Fiction

    Writing dialogues is the second most difficult part of writing novel, the first one being avoiding them. There is no single rule as to how to write dialogues. However, it’s always a good practice to avoid short dialogues. Oftentimes short dialogues annoy the readers especially when they are excited to continue with the story. Here ...

    Promotions and Marketing

    Marketing Gear: Why Self-published Authors should have a Facebook Interest List. 1

    Are you finding that your Facebook Author Page generates less response than before? One of the most annoying things about social media is how it keeps changing its rules, what we might be using today, might suddenly disappear and there is a pop up saying “your Facebook page has been updated” for example. When Facebook ...

    How to organize your manuscript

    A book is usually organized into Front Matter, Body Text, Back Matter and Cover Page. Some of them are mandatory and others are optional. In this post, we will look at some of the important elements in a book and see if you need to include them in your manuscript. There are other pages like ...

    Promotions and Marketing

    What to promote – Book or Author? And when? 1

    There has always been constant chatter about promoting a book versus promoting the author. Here is my take on when you should promote a book and in what cases creating an author platform works. Promote the BOOK if your book is Non-Fiction or academic and is focused on the subject matter. Promoting the credentials of the ...

    Author Interviews

    Author Spotlight: Dr. Mysore Ambashankar- Corporate Strategy and New Realities

    Dr Mysore Ambashankar is the Dean and Director – Academics of Gupta College of Management and Technology, Bangalore specializing in Corporate Strategy, Organizational Behavior and Marketing apart from other management subjects. He is an Engineering Professional and has to his credit PhD and DSc in Management and Organizational Psychology respectively. Has more than three decades ...