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    What is a Book Launch and How Does it Help Market Your Book

    What is a Book Launch and How Does it Help Market Your Book 1

    This is it! It’s the most exciting day in your life and career as an author. After months, even years of writing the manuscript, it now rests in the palm of your hand. What do you do next? Launch it, of course! Now that you have solid evidence of your writing efforts, it’s time to ...

    Promotions and Marketing

    How to Make your Book an International Bestseller?

    How to Make your Book an International Bestseller?

      One of the most common questions that writers ask bestselling authors or aspiring authors ask publishers is, “How to make my book a bestseller?” Let’s accept it – who doesn’t want to market and sell their books to a huge audience? Apart from getting the obvious sales profit, having a bestseller to your credit ...
    A Definitive Guide to Writing a Great Book Blurb

    A Definitive Guide to Writing a Great Book Blurb

    Conventionally, a blurb is a short promotional piece that accompanies a creative work. In other words, a blurb introduces an artistic work, like a story, an article, or a book. A blurb on a book is one of the most essential parts of your book. Some people call it the book blurb; some call it ...

    Promotions and Marketing

    How To Market Your Book

    How To Market Your Book

    Once you have finished writing your book, you will notice that it was probably the easiest of the lot. What follows is the most important step for you and your book : Marketing. Here are a few tips for you to effectively market your book.  

    Promotions and Marketing

    How to get Bloggers & Influencers to review your Book

    How to get Bloggers & Influencers to review your Book

      Humans by nature are social beings. We learn through contact with each other and our connections with the ones around us. And this basic human trait helps marketers  understand and appreciate the concept of word of mouth. The most trusted form of marketing, word of mouth marketing is the one that has been identified ...

    Promotions and Marketing

    Tips for Authors to use Twitter effectively

    Tips for Authors to use Twitter effectively

    Social Media has become increasingly integral in  everyday life.  Especially for authors, social media helps them to target the audience and reach out to them. A combination of two or three social media platforms usually does the trick. But, one platform that is of utmost importance is Twitter.  Books are no longer seen as by-products ...

    Promotions and Marketing

    Social Media Marketing Blunders to Avoid when Promoting your Book

    Social Media Marketing Blunders to Avoid when Promoting your Book

    The entire world relies immensely on social media to build brands and connect with world. Of late, social media has become the platform for writers and authors to promote their books, interact with readers, and create a buzz for their new ventures. There are a lot of popular authors active on social media and many ...

    Promotions and Marketing

    9 Reasons Self-publishing Authors need Social Media.

    9 Reasons Self-publishing Authors need Social Media.

    Social media has transformed our lifestyles to a great extent. Do you know that we, young adults, spend almost 4-5 hours on our smartphones? Writing, by itself, is a Herculean task; even if your creativity flows without any obstacles and your writing is flawless, you will still need many more traits to transform your idea ...

    Promotions and Marketing

    Why and How to Build an Author's Website?

    Why and How to Build an Author’s Website?

    These days, with more and more people being online, it is crucial for authors to have a good online presence. One of the key features that accentuates their online presence is an author website. Previously, readers used to visit libraries, bookstores, be a part of offline/local book clubs, etc., and that is how they get ...

    Promotions and Marketing

    Indian authors with great social media presence (Infographic)

    Indian authors with great social media presence (Infographic)

    Social media has become a vital tool of communication and has revolutionized the way marketing is done. One of the biggest beneficiaries of this is authors. Authors are beginning to establish a strong social media presence to connect with their fans and in turn, promote their work.The literary community on the whole has become tech-savvy ...

    Promotions and Marketing

    Indian authors with great social media presence

    Indian authors with great social media presence

    Social media has become a vital tool of communication and has revolutionized the way marketing is done. One of the biggest beneficiaries of this is authors. Authors are beginning to establish a strong social media presence to connect with their fans and in turn, promote their work.The literary community on the whole has become tech-savvy ...

    Promotions and Marketing

    How to Optimize your Book’s Metadata for better Sales

    How to Optimize your Book’s Metadata for better Sales

    Of late, we’ve all been creative to attract potential readers towards our book and get them to buy it. But, on this post, we’ll try to do something different – something more technical. Moving away from our social media strategies on Facebook, Twitter, Instagram, our blog, and the likes, we are going to work on ...

    Promotions and Marketing

    HOW TO RUN A GOODREADS GIVEAWAY

    HOW TO RUN A GOODREADS GIVEAWAY

    The Facebook for book lovers, ‘Goodreads’ is not just another social media platform. It is the most useful platform for authors where they can reach out to  prospective readers.  When it comes to book marketing, a giveaway works wonders. And Goodreads is filled with readers, and this is the perfect platform for you to market ...

    Promotions and Marketing

    How to Market your New Book Online

    How to Market your New Book Online

    All of us want our books to be read and be appreciated by everyone. It is any writer’s dream to be widely read and ensure that his/her books are made easily accessible. There is no doubt about the fact that quality content and suitable narration is the real hero of any book. However, the knack ...
    How to Self Publish a Book in India

    How to Self Publish a Book in India

        Writing a book is not an easy task. It involves one thing: Work. A lot of work goes behind writing a book, but that is just writing. Publishing & Distributing the book that you wrote is even harder. Finding a publisher, convincing them to publish your book, and if you are lucky your ...

    Promotions and Marketing

    Marketing Gear: Why Self-published Authors should have a Facebook Interest List.

    Are you finding that your Facebook Author Page generates less response than before? One of the most annoying things about social media is how it keeps changing its rules, what we might be using today, might suddenly disappear and there is a pop up saying “your Facebook page has been updated” for example. When Facebook ...

    Promotions and Marketing

    What to promote – Book or Author? And when?

    There has always been constant chatter about promoting a book versus promoting the author. Here is my take on when you should promote a book and in what cases creating an author platform works. Promote the BOOK if your book is Non-Fiction or academic and is focused on the subject matter. Promoting the credentials of the ...

    Ex-Marketing Head of HarperCollins, Aparna Jain’s Advice for First Time Authors

    Here’s the transcript of the podcast: [Music] Kiruba: Hello and welcome to the first book podcast – India’s first podcast especially for those who have dreams and aspirations to become an author. My name is Kiruba Shankar and every week, I speak with experienced and bestselling authors to understand their writing habits, best practices, and tips ...

    Promotions and Marketing

    How to Promote Books on Instagram like a Pro

    How to Promote Books on Instagram like a Pro

    If you feel you’re an author who doesn’t need to be on Instagram to promote and market your book, you’re wrong. Now, I personally know a lot of authors out there who feel Instagram is all about selfies, travel photos, and images of lip-smacking food and that the app is totally not worth it to ...

    Promotions and Marketing

    All you need to know about Quora for Book marketing

    All you need to know about Quora for Book marketing

    With over a million people accessing this website for information every month, Quora is a marketer’s delight. A website that has a massive user base in India, the US, the UK, Canada, and China, a marketer cannot afford to miss out on an opportunity to leverage the full potential of Quora. For us authors, Quora ...