• Categories
  • Promotions and Marketing

    HOW TO RUN A GOODREADS GIVEAWAY

    HOW TO RUN A GOODREADS GIVEAWAY

    The Facebook for book lovers, ‘Goodreads’ is not just another social media platform. It is the most useful platform for authors where they can reach out to  prospective readers.  When it comes to book marketing, a giveaway works wonders. And Goodreads is filled with readers, and this is the perfect platform for you to market ...

    Promotions and Marketing

    How to Market your New Book Online

    How to Market your New Book Online 1

    All of us want our books to be read and be appreciated by everyone. It is any writer’s dream to be widely read and ensure that his/her books are made easily accessible. There is no doubt about the fact that quality content and suitable narration is the real hero of any book. However, the knack ...
    How to Self Publish a Book in India

    How to Self Publish a Book in India 10

    Writing a book is not an easy task. It involves one thing: Work. A lot of work goes behind writing a book, but that is just writing. Publishing & Distributing the book that you wrote is even harder. Finding a publisher, convincing them to publish your book, and if you are lucky your book gets ...

    Promotions and Marketing

    Marketing Gear: Why Self-published Authors should have a Facebook Interest List. 1

    Are you finding that your Facebook Author Page generates less response than before? One of the most annoying things about social media is how it keeps changing its rules, what we might be using today, might suddenly disappear and there is a pop up saying “your Facebook page has been updated” for example. When Facebook ...

    Promotions and Marketing

    What to promote – Book or Author? And when? 1

    There has always been constant chatter about promoting a book versus promoting the author. Here is my take on when you should promote a book and in what cases creating an author platform works. Promote the BOOK if your book is Non-Fiction or academic and is focused on the subject matter. Promoting the credentials of the ...

    Promotions and Marketing

    How to Promote Books on Instagram like a Pro

    How to Promote Books on Instagram like a Pro

    If you feel you’re an author who doesn’t need to be on Instagram to promote and market your book, you’re wrong. Now, I personally know a lot of authors out there who feel Instagram is all about selfies, travel photos, and images of lip-smacking food and that the app is totally not worth it to ...

    Promotions and Marketing

    All you need to know about Quora for Book marketing

    All you need to know about Quora for Book marketing 1

    With over a million people accessing this website for information every month, Quora is a marketer’s delight. A website that has a massive user base in India, the US, the UK, Canada, and China, a marketer cannot afford to miss out on an opportunity to leverage the full potential of Quora. For us authors, Quora ...

    Promotions and Marketing

    Book trailers for Marketing your book - Are they a necessity or an Add-on?

    Book trailers for Marketing your book – Are they a necessity or an Add-on? 1

    You can walk into any library today (online or the real deal) and the sheer number of books available can overwhelm even the most avid reader. There are a staggering number of books under each genre and each of them have something more appealing than the other. As a reader, the internet age is a ...

    Promotions and Marketing

    Hashtags for Writers

    Hashtags for Writers 4

    Drinking Hot Chocolate @Somerestaurant #yolo #foodporn #bestday #foodie #livetoeat Ever come across posts like this online? On photos, on check-ins, on status updates? Does your wall or profile get flooded by these random pieces of words clubbed by a hash symbol? If yes, welcome to the world of hashtags! It’s a common scenario nowadays that ...

    Promotions and Marketing

    Why and How to create a Writing Portfolio

    Why and How to create a Writing Portfolio

    As we know, promoting our book in the market is crucial in self-publishing. It requires us to come up with new, unique, and creative ways to take our book to the masses. One unique way we’re going to venture into and reap benefits is through portfolios. For the uninitiated, portfolios are compilations of an artist ...