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    Book trailers for Marketing your book - Are they a necessity or an Add-on?

    Book trailers for Marketing your book – Are they a necessity or an Add-on?

    You can walk into any library today (online or the real deal) and the sheer number of books available can overwhelm even the most avid reader. There are a staggering number of books under each genre and each of them have something more appealing than the other. As a reader, the internet age is a ...

    Promotions and Marketing

    Hashtags for Writers

    Hashtags for Writers

    Drinking Hot Chocolate @Somerestaurant #yolo #foodporn #bestday #foodie #livetoeat Ever come across posts like this online? On photos, on check-ins, on status updates? Does your wall or profile get flooded by these random pieces of words clubbed by a hash symbol? If yes, welcome to the world of hashtags! It’s a common scenario nowadays that ...

    Promotions and Marketing

    Why and How to create a Writing Portfolio

    Why and How to create a Writing Portfolio

    As we know, promoting our book in the market is crucial in self-publishing. It requires us to come up with new, unique, and creative ways to take our book to the masses. One unique way we’re going to venture into and reap benefits is through portfolios. For the uninitiated, portfolios are compilations of an artist ...

    Promotions and Marketing

    How to build a Street Team for your Book

    How to build a Street Team for your Book

    Behind every author is a team of unsung allies and well-wishers, who actively take part in different stages of publishing. But the thing is we never considered their company and their efforts as a team work. We tend to forget our collaboration with them and overlook the importance of an author team. So far, we’ve ...

    Promotions and Marketing

    How Srinath sold hundreds of copies of his book

    How Srinath sold hundreds of copies of his book

    To write is to live a million lives within…reads the subtitle of his blog. We’re talking about Srinath Krishnamoorthy, the enthusiastic lad who came all the way from Palakkad, Kerala to New Delhi with a single intention – to promote and take his book to the masses. Srinath stayed through the entire event and made ...

    Promotions and Marketing

    5 Ways Authors can use Goodreads to promote their Book

    5 Ways Authors can use Goodreads to promote their Book

    For the uninitiated, Goodreads is like LinkedIn for authors and readers. It has millions of users accessing from across the world and it’s one of the best platforms you can use to reach out to your target audience. On Goodreads, readers list the books they’ve read and rate them; create lists of some of the ...

    Promotions and Marketing

    Finding Influencers among your Target audience

    Finding Influencers among your Target audience

    Marketing to the right target audience is the most rewarding part of marketing your book. But focusing deeper into the target audience to find influences among them can be much more fruitful. How do I find Influencers? Once you’ve zeroed in on your target audience, you need to be on the look-out for people who are ...

    Promotions and Marketing

    Getting Reviews for your Book

    Getting Reviews for your Book

    Every artist, every creative person in this world yearns for just two things ­– recognition and acceptance. After putting in loads of efforts and spending hours and hours in writing your book, perhaps the only thing you’d be looking forward to is getting the attention and recognition your book deserve. The best way to achieve ...

    Promotions and Marketing

    How to get reviews by running a Book Giveaway

    How to get reviews by running a Book Giveaway

    The primary problem for any author is increasing the visibility of their books – Jo dikhta hain, wohi bhikta hain. Today’s connected world makes it extremely easy for you to do this. However, if not done properly, your campaigns could be lost in the vast wilderness of the social internet. Here are some tips to ...

    Promotions and Marketing

    Book Marketing: Where to start

    Book Marketing: Where to start

    You know that defining moment, when you see your book in print. It’s available for people to buy. Well, that is not the defining moment for you as an author. In reality, the big moment is when you decide to write. The bigger moment is, when you figure out the answers to these two questions. ...

    Promotions and Marketing

    The Right time to Market your Book

    The Right time to Market your Book

    An important concept when it comes to marketing is time. The target, timing and the time-frame of your marketing is what will define the sales of your book. We’ve already covered the target. Let’s talk about the Timing: Timing your marketing efforts right can boost your sales by as much as double of what it ...

    Promotions and Marketing

    How to find your Target Audience

    How to find your Target Audience

    The excitement you feel once your masterpiece is complete is priceless! You might think that the hardest part of becoming an author, writing the book, is finally over. You’re wrong! The journey of an author only starts with writing a book but does not end there. Writing a book does not mean it will automatically ...

    Promotions and Marketing

    Selling your first 100 copies

    Selling your first 100 copies

    Do you know everybody can sell at-least a 100 books with just a little effort? And each book that you sell goes on to do its own marketing, making people recommend it after they’ve read it, causing a continuous chain of sales. Build your network: Selling to your first circle of influence is how you ...

    Promotions and Marketing

    Social Media Marketing - How to use it to your advantage

    Social Media Marketing – How to use it to your advantage

    Building a buzz around your book: Before you start publishing your book, you need to spend time building an author platform, as we saw in the previous posts. But once you’ve started the process of publishing, you need to focus on building a platform for your book, or in other words building a buzz around ...

    Promotions and Marketing

    Pitching your Book - The Art of Selling

    Pitching your Book – The Art of Selling

    Now that you know whom you have written for, you might assume that the book will sell itself. It doesn’t. Spontaneous success is a one in a million phenomenon. Don’t sit around waiting for it to happen. Instead, get out there and make it happen. How do you do that? You pitch your book. You ...

    Promotions and Marketing

    How to pitch your book to readers

    How to pitch your book to readers

    Let’s discuss about another very important part of your book marketing initiatives – The Elevator Pitch. The moment you tell people that you are writing/have written a book, the first thing they want to know is what your book is about. Grab it! This is your chance to interest, intrigue and impress them. What typically ...

    Promotions and Marketing

    How to create a Book Trailer

    How to create a Book Trailer

    As far as I know, there is a lot of debate happening among authors on the requirement of a video trailer for books. As an author, you may feel that your book doesn’t require a video trailer as it completely removes the imaginative phase readers go through when they pick up your book. You may ...

    Promotions and Marketing

    How to Sell Ebooks

    How to Sell Ebooks

    As an author, it is wise to tap into all sorts of resources to market, promote, and sell your ebook. Selling an ebook online is no longer a tedious task and you should be able to do it with ease. All you have to do is have a good book in hand and strategize a ...