Social media has become a vital tool of communication and has revolutionized the way marketing is done. One of the biggest beneficiaries of this is authors. Authors are beginning to establish a strong social media presence to connect with their fans and in turn, promote their work.The literary community on the whole has become tech-savvy and we have put together a list of Indian authors with great social media presence who not only promote their work but have also reinvented the literary space.
Chetan Bhagat is perhaps the most popular author on social media currently. An author, columnist, and motivational speaker, Chetan Bhagat is widely followed on Facebook and Twitter. He is known to voice his opinion on all major issues and often makes controversial statements. His most recent controversy being #AwardWapsi where he tweeted asking what historians actually do. Apart from this, the author also tweets motivational tips and updates on his upcoming books.
Facebook Fan Following: 6575366
Twitter Following: 7.31 Million
Notable works include: Five Point Someone, One Night @ the Call Center, The 3 Mistakes of My Life, 2 States, Revolution 2020, What Young India Wants and Half Girlfriend.
A bestselling author, Ashwin Sanghi writes on mythological and historical themes. His books are immensely popular and so are his social media accounts. He has quite the following on both Facebook and Twitter, where the author posts about proverbs and quotes by renowned personalities. He also tweets interesting articles on various topics.
Facebook Fan Following: 708271
Twitter Following: 138K
Notable works include: The Rozabal Line, Chanakya’s Chant and The Krishna Key.
An author who quit his job as a program manager to write full time, Ravinder Singh’s first book was based on his real life story. The book was on his love story about losing his fiancé a few months before the wedding. He followed suit with a few more books based on the same topic of love, loss and grief. On his social media, he tweets about his personal life and shares opinion on various topics.
Twitter fan following: 177K
Notable works include: I Too Had a Love Story Can Love Happen Twice? Like it happened Yesterday, Your Dreams are Mine Now and Tell me a story.
A banker by profession, Ravi Subramanian has worked with numerous banks and his books are based on it too. Most of his works are thrillers and are based on the banking industry. On Social media, he tweets about Mumbai, current affairs and also likes to discuss his books with his fans.
Facebook fan following: 232222
Twitter fan following: 7730
Notable works include: If God Was a Banker, I Bought the Monk’s Ferrari, Devil in Pinstripes, The Incredible Banker, The Bankster, The Bestseller She Wrote.
One of the most popular Indian authors in the recent times, Amish writes about religious-fantasy fiction. He is one of the first Indian authors to venture into this theme and has been extremely successful at it as well. On his social media, he talks about business, religion, politics and his books. He also shares interesting articles about history from time to time on Twitter.
Facebook fan following: 263620
Twitter fan following: 198K
Notable works include: The Immortals of Meluha, The Secret of the Nagas and The Oath of the Vayuputras.
A mythologist, author, illustrator, columnist, professional speaker and management theorist, Devdutt Pattanaik has written more than 600 articles and 20 books on mythology and its relevance in the modern times. He tweets about history and mythology, proving interesting tidbits about the topic. He also often talks about his books and its reviews.
Twitter followers: 43.3K
Notable works include: Myth = Mithya: A Handbook of Hindu Mythology, Jaya: An Illustrated Retelling of the Mahabharata, Sita: An Illustrated Retelling of the Ramayana, Business Sutra: An Indian Approach to Management, Shikhandi: And Other Tales they Don’t Tell You.
Shobhaa De is one of the boldest authors there is in the recent times. She was the first to write about sex in India in the 90s. A model and journalist, the author has worked with various celebrity magazines and her books also explore the celebrity culture. On social media, she tweets about social issues, literature and literary festivals around the world.
Twitter Followers: 676K
Notable works include: Shobhaa: Never a Dull De, Sandhya`s secret, Spouse: The truth about marriage, Speedpost and Surviving Men.
A politician and former United Nations official, Shashi Tharoor has also authored 15 bestselling fiction and non-fiction works. He has written about politics and culture and history of India. He likes to tweet about politics, social issues, current affairs and often shares images from the past and present.
Facebook fan following: 585860
Twitter followers: 4.33 million
Notable works include: World War II adventure novel Operation Bellows, The Great Indian Novel, Pax Indica: India and the World of the 21st Century, and India Shastra: Reflections on the Nation in our Time.
One of the most reputed Indian authors, Ramachandra Guha has written essays, books, papers, and opinion pieces on topics ranging from history, politics, society and cricket. Often controversial, the author has worked as a professor in different universities and is highly intelligent. He tweets about interesting articles, social issues and politics.
Twitter following: 246k
Notable works include: Gandhi Before India and Gujarat: The making of a tragedy.
Constantly finding herself nominated for the Forbes List of the 100 most influential celebrities of India, Preeti Shenoy has varied interests such as photography and yoga. Apart from writing books, she has been writing columns for Readers Digest and The Times of India. She tweets about books, book launches and things related to her work.
Twitter following: 19.9K
Notable works include: The Secret Wish List, The One You Cannot Have, It Happens for a Reason and Why We Love The Way We Do
These are some of the famous authors with a great social media presence, that as an aspiring author you can follow to be updated on what is happening in the literary space.Do you have a particular favorite author that you follow on social media? Let us know by leaving a comment!