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    How to get Bloggers & Influencers to review your Book

    How to get Bloggers & Influencers to review your Book

      Humans by nature are social beings. We learn through contact with each other and our connections with the ones around us. And this basic human trait helps marketers  understand and appreciate the concept of word of mouth. The most trusted form of marketing, word of mouth marketing is the one that has been identified ...

    Writing and Editing

    Great Books Written About Women by Women

    Great Books Written About Women by Women

    Vanquishing conventional stereotypes, women in today’s world have made deep impressions in all areas of study, play and research. Women’s literature has always been a genre near and dear to the hearts of many. Numerous powerful female centric classics have had women authors who have written with such vigor and passion that their tales feel ...

    Promotions and Marketing

    Tips for Authors to use Twitter effectively

    Tips for Authors to use Twitter effectively

    Social Media has become increasingly integral in  everyday life.  Especially for authors, social media helps them to target the audience and reach out to them. A combination of two or three social media platforms usually does the trick. But, one platform that is of utmost importance is Twitter.  Books are no longer seen as by-products ...

    The Watercooler

    Books that are guaranteed to make you laugh

    Books that are guaranteed to make you laugh

    Books have the power to do so many magical things, they can make us feel many emotions all at the same time. They teach us, inspire us and some of the best books actually make us laugh out loud and cheer us up when we are having the worst day! Here is a list of ...

    The Watercooler

    11 Popular Novels that Explore Sibling Relationships

    11 Popular Novels that Explore Sibling Relationships

    Siblings they are our best friends as well as our worst enemies. If you have elder sibling(s), you would have already gotten a sneak-peek on how your future would be; from bullying to dating, from fashion to football, they give us tips on everything. If you are parenting siblings, you will definitely know the challenges ...

    The Watercooler

    Bangalore book clubs that every bookworm should join

    Bangalore book clubs that every bookworm should join

    The garden city of India, Bangalore, is known for its beautiful weather, amazing food, vibrant culture, and an impeccable fashion sense. However, a lesser known fact about this popular city is that it is home to several literary icons like Preeti Shenoy, Malathi Rao, Anita Nair, and Mahesh Dattani.  The literary side of the city ...
    11 Iconic Libraries In India That Will Leave You Spellbound

    11 Iconic Libraries In India That Will Leave You Spellbound

    Libraries are beautiful. Apart from the knowledge and exposure they offer, the mere architecture of these structures are majestic; therefore, to bookaholics, libraries are a place of worship or even heaven. As if just being amidst thousands of books isn’t enough, libraries double our joy by their silence, altruistic environment and awe-inspiring architecture. India, known ...

    Promotions and Marketing

    Social Media Marketing Blunders to Avoid when Promoting your Book

    Social Media Marketing Blunders to Avoid when Promoting your Book

    The entire world relies immensely on social media to build brands and connect with world. Of late, social media has become the platform for writers and authors to promote their books, interact with readers, and create a buzz for their new ventures. There are a lot of popular authors active on social media and many ...

    Writing and Editing

    Evolution Of Writing Tools

    Evolution Of Writing Tools

    We spend a good deal of time procrastinating by deliberating over whether to use a felt-tip pen to take down notes, or our ipad. These modern-day writing facilities make it hard for us to even imagine what it would have been like to write on the cave walls or rocks like humans did centuries ago. ...

    Promotions and Marketing

    9 Reasons Self-publishing Authors need Social Media.

    9 Reasons Self-publishing Authors need Social Media.

    Social media has transformed our lifestyles to a great extent. Do you know that we, young adults, spend almost 4-5 hours on our smartphones? Writing, by itself, is a Herculean task; even if your creativity flows without any obstacles and your writing is flawless, you will still need many more traits to transform your idea ...

    Promotions and Marketing

    Why and How to Build an Author's Website?

    Why and How to Build an Author’s Website?

    These days, with more and more people being online, it is crucial for authors to have a good online presence. One of the key features that accentuates their online presence is an author website. Previously, readers used to visit libraries, bookstores, be a part of offline/local book clubs, etc., and that is how they get ...
    9 Iconic Book Covers That Inspired A Generation

    9 Iconic Book Covers That Inspired A Generation

    “Never judge a book by its cover.” This is a well known and often preached about proverb. While we may or may not follow this for deeper aspects, most of us are guilty of judging a book by its cover when we see it for the first time.When at a bookstore, most of us consciously ...

    The Watercooler

    5 popular T.V series adapted from books

    5 popular T.V series adapted from books

    There is always a constant tussle between book lovers and telly watchers. You constantly hear the book lovers complaining how the book was better and how the show just ruined it for them. For which the show watchers aggressively shoo them away fearing spoilers. Why does this sound familiar? That’s because we have all been ...

    Promotions and Marketing

    Indian authors with great social media presence (Infographic)

    Indian authors with great social media presence (Infographic)

    Social media has become a vital tool of communication and has revolutionized the way marketing is done. One of the biggest beneficiaries of this is authors. Authors are beginning to establish a strong social media presence to connect with their fans and in turn, promote their work.The literary community on the whole has become tech-savvy ...

    Promotions and Marketing

    Indian authors with great social media presence

    Indian authors with great social media presence

    Social media has become a vital tool of communication and has revolutionized the way marketing is done. One of the biggest beneficiaries of this is authors. Authors are beginning to establish a strong social media presence to connect with their fans and in turn, promote their work.The literary community on the whole has become tech-savvy ...

    Writing and Editing

    How to Write Scintillating Dialogues

    How to Write Scintillating Dialogues

    “And what is the use of a book,” thought Alice, “without pictures or conversation?” –Lewis Carroll, Alice in Wonderland When browsing through books, readers often try to see how much dialogue is present in it. If there is not much to the eye, they put down the book and move to the next. As an ...

    The Watercooler

    Mumbai Book clubs that every bookworm should join

    Mumbai Book clubs that every bookworm should join

    Mumbai reminds us of many things: Bollywood, beaches, fashion, shopping, food, monsoon, and what not! The most populous city of India is well-known for its literary population too. With famous authors like Devdutt Patnaik, Salman Rushdie, Shobhaa De, and Anant Pai hailing from this beautiful city, the city is one of the most book-loving cities ...

    Writing and Editing

    How to Balance Writing with your Day Job

    How to Balance Writing with your Day Job

    One of the crucial things that writers require and lack is time. With an incomplete novel idling at the desk, writers go through a tremendous pressure of completing it on time and getting it published as well. Now, most first-time authors are not celebrities; they are aspirants who have a powerful story in hand and ...

    First Book Podcast

    A Conversation with Sandy Carter, a General Manager at IBM and a Social Business Evangelist

    A Conversation with Sandy Carter, a General Manager at IBM and a Social Business Evangelist

    Check out the transcript of the podcast: [Music] Hello and welcome to the First Book Podcast – India’s first and only podcast dedicated to helping first-time authors. In this podcast series, we have conversations with best-selling authors and business leaders to understand how they successfully cracked their first book and lessons they can give for ...

    First Book Podcast

    India's Prominent Travel Blogger, Author, and Limca Book Record Holder Shares How She Cracked her First Book

    India’s Prominent Travel Blogger, Author, and Limca Book Record Holder Shares How She Cracked her First Book

      Here’s the transcript for the podcast: [Music] Kiruba: Hello and welcome to the first book podcast – a show especially for those who have dreams and aspirations to become an author. My name is Kiruba Shankar and every week I speak with experienced and bestselling authors to understand their writing habits, best practices, and tips ...