by Naveen Valsakumar July 6, 2015
Social Media Marketing
Promotions and Marketing

Social Media Marketing – How to use it to your advantage

Building a buzz around your book: Before you start publishing your book, you need to spend time building an author platform, as we saw in the previous posts. But once you've started the process of publishing, you need to focus on building a platform for your book, or in other words building a buzz around your book, so that when it is finally released it will be received by an interested and ...

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by Aravind S July 6, 2015
create a Book Trailer
Promotions and Marketing

How to create a Book Trailer

As far as I know, there is a lot of debate happening among authors on the requirement of a video trailer for books. As an author, you may feel that your book doesn't require a video trailer as it completely removes the imaginative phase readers go through when they pick up your book. You may feel that readers would stop visualizing them the way they would and only replicate the ...

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