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    Social Media Marketing - How to use it to your advantage

    Social Media Marketing – How to use it to your advantage

    Building a buzz around your book: Before you start publishing your book, you need to spend time building an author platform, as we saw in the previous posts. But once you’ve started the process of publishing, you need to focus on building a platform for your book, or in other words building a buzz around ...

    Promotions and Marketing

    How to create a Book Trailer

    How to create a Book Trailer

    As far as I know, there is a lot of debate happening among authors on the requirement of a video trailer for books. As an author, you may feel that your book doesn’t require a video trailer as it completely removes the imaginative phase readers go through when they pick up your book. You may ...