Diane Ray
Audio transcriptor
Audio transcriptor
Big Business Ideas for Small BudgetsWhile big businesses have the budget to do awesome things, small businesses have the agility and personality to do amazing things as well. I’m going to use a few small businesses as examples of how you can take big brand strategies and apply them to your small business.Read on: [link removed]ContestsOne of the main tactics used and many major brands is a contest. Many small businesses see mega campaigns and think there is no way they can do that themselves. What small business has $50,000 or a flight to space to give away?There are a number of small buRead More...
Big Business Ideas for Small Budgets
While big businesses have the budget to do awesome things, small businesses have the agility and personality to do amazing things as well. I’m going to use a few small businesses as examples of how you can take big brand strategies and apply them to your small business.
Read on: [link removed]
Contests
One of the main tactics used and many major brands is a contest. Many small businesses see mega campaigns and think there is no way they can do that themselves. What small business has $50,000 or a flight to space to give away?
There are a number of small business that run successful giveaway campaigns to get exposure to new potential customers. It recently got together with a number of product providers and made one big giveaway. This contest not only got her blog new readers via social sharing entries, but each business got new followers on Facebook and Twitter via separate contest entries. Case and point: I heard about it through one of the participating companies and about 4 other companies got a new follower due to the contest. Win.
Read: [link removed]
Videos
We hear time and again about how small businesses don’t have the money for good videos. Here is the simple truth: You don’t have to be Old Spice.
Some of the [link removed] are not major production pieces. In fact, some of our best performing videos were not high production videos. The video was shot along with about 50 others. It took us a day to film them all and another for editing. Not bad, even if Tom talks fast.
For a small business, videos are not only a great marketing tool but also a way to show their expertise and help their customers and other consumers pick the right ceiling tile. One video has over 80,000 views!
If you are thinking about getting into videos, I recommend checking out to do some background investigation. Use this tool as inspiration, not as a tool to tell you what videos to make. Once you have identified some potential video topics, check to see what videos have been produced already. Ask yourself (as a consumer, not the owner of a competing business), do these videos meet my needs? If they do, look for some other ideas. Don’t remake videos that already exist.
If you are at a loss of what videos to make, ask your current customers/friends, look at your own analytics to see what queries people are using to get to your site and check question sites like Yahoo Answers. It’s amazing how much inspiration you can get from those three areas.
Useful information:
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