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Steve Jobs is considered to be the greatest entrepreneur of modern times. In a world where people consider themselves fortunate for getting even partial credit for changing one industry, Steve Jobs went on transforming not one, two but seven industries,namely personal computer,desktop publishing,animation movies, computer retailing, music players, mobile phones and tablet computing. He didn’t have any degree in business management. He was a college dropout and a hippie. He considered himself as an artist and went on creating his two masterpieces,Pixar and Apple. This book takes a look at what made Steve Jobs one of the greatest business icons of all times and how he applied seven business mantras in his own ways