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Nitin Rakesh and Jerry Wind

Nitin Rakesh 

Nitin Rakesh, a distinguished leader in Technology and Financial services industries, has been CEO of Mphasis, a leading global software services firm, since 2017. His career spans over two decades leading large transnational operations and delivering transformative digital solutions to Fortune 500 companies. He won the Gold Stevie for Tech Innovator of the Year – Services at the 2019 American Business Awards & International Business Awards. 

Jerry Wind 

Jerry Wind, an internationally renowned academician, is currently Lauder Professor Emeritus and Professor of Marketing at the Wharton School, University of Pennsylvania. His pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy has made him one of the most cited authors in marketing. He was a 2017 inductee into the Marketing Hall of Fame.


Transformation in Times of Crisis

Books by Nitin Rakesh And Jerry Wind

The coronavirus pandemic is the kind of unpredictable, global catastrophe of staggering proportions that comes along not just every few years but perhaps once in a hundred years. What started out as health crisis, has quickly developed into an economic crisis spurring social unrest across the world. And yet, despite the widespread distress, the picture is more complex than it may seem. For some companies, the crisis has and continues to, provide opportunities

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