Rajan Parulekar

Bangalore, India

Rajan Parulekar: He is an electrical engineer by qualification, a salesman by accident and a trainer-author by choice. He has worked with Toshniwal, Larsen & Toubro & Wiltron USA in sales & marketing. With his decade-long experience in B2B/Enterprise Sales, he decided to venture into Sales training in 1995. As a founder-director of Paradigm Trainers Pvt Limited, he has conducted training programs for more than 1000 companies in Engineering, Pharma, Telecom, Hospitality etc… for two decades in India, Sri Lanka, Bangladesh, Malaysia & Gulf region. He was a guest faculty at IIM Bangalore and Union Bank School of Management. In 1990 he was adjudged for the Best Sales Performance in Asia award while working for Wiltron USA. An active Toastmaster since 1993, he was one of the winners in the International Taped Speech Contest held in the USA in 1997. He lives with his wife and son in Bangalore India.


Thanks to internet and the ease in accessing information, the competition which was across the city now is just a mouse click away. Contextual Selling – A New Sales Paradigm for the 21st Century provides a simple and practical framework for the practising sales professionals. Whether you are a manager or a field sales executive, one needs to have the competencies of Emotional Intelligence, Intelligence Quotient & the Conceptual Skills to succeed in a highly competitive and globalized market. The author in his humorous and witty style shows the games played by customers, the sales executives and the managers and the strategies to sur...

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