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Rajan Parulekar

Rajan Parulekar: He is an electrical engineer by qualification, a salesman by accident and a trainer-author by choice. He has worked with Toshniwal, Larsen & Toubro & Wiltron USA in sales & marketing. With his decade-long experience in B2B/Enterprise Sales, he decided to venture into Sales training in 1995. As a founder-director of Paradigm Trainers Pvt Limited, he has conducted training programs for more than 1000 companies in Engineering, Pharma, Telecom, Hospitality etc… for two decades in India, Sri Lanka, Bangladesh, Malaysia & Gulf region. He was a guest faculty at IIM Bangalore and UnRead More...


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Contextual Selling
Books by Rajan Parulekar

Thanks to internet and the ease in accessing information, the competition which was across the city now is just a mouse click away. Contextual Selling – A New Sales Paradigm for the 21st Century provides a simple and practical framework for the practising sales professionals.

Whether you are a manager or a field sales executive, one needs to have the competencies of Emotional Intelligence, Intelligence Quotient & the Conceptual

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