Hailing from the small town of Satna with humble beginnings, Varun has come a long way by establishing a prominent name for himself in the FMCG space. Varun’s professional stints are replete with awards of recognition but his heart has always been in the literary space since his association with Guts & Glory, a book published by SIBM Pune in association with Rupa Publication. Now, he longs to write about the complex interplay of societal norms and self-interest, redefining the demarcations between good and evil, in a world driven by propaganda, where truth is never absolute and public perception is the king. A die-hard fan of the honourable Prime Minister of India and a keen observer of the evolving political environment in the country, he has dared to challenge the existing notions of the society with his endeavor: PSYCON. The book does not merely scratch the surface of societal evils like black money and corruption but also rips apart the draconian system, under which such evils prospered and became the accepted norm.
The royalty earned by the author from this book will be donated to the Prime Minister’s National Relief Fund.