"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
This book compares different solvable suggestions within the context of consumer behavioral challenges across various industries. This comparative analysis allows readers to evaluate the advantages and disadvantages of each method, helping them make informed decisions about which approach might be more effective in specific scenarios.
This book argues for the superiority of behavioral economic theory over traditional economic theory when it comes to predicting consumer behavior. He posits that because behavioral economics takes into account psychological influences and environmental factors, it provides a more accurate framework for understanding why consumers make certain choices.
Write your review for this book (optional)
Review Deleted
Your review has been deleted and won’t appear on the book anymore.
John Lok
Research Aim of John Lok Behavioral Economy
John Lok's research in behavioral economics primarily aims to explore how psychological factors influence economic decisions and consumer behavior across various market contexts. His work seeks to bridge the gap between traditional economic theories, which often assume rational decision-making, and the realities of human behavior that frequently deviate from these assumptions. By employing case studies and psychological experimentation, Lok investigates the biases and heuristics that affect how individuals perceive value and make choices.
