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Personal Selling

Author Name: Prof M anjum Parwej, Dr Mohammad Iqbal Dar,, Dr Asif Amin Kuchey | Format: Paperback | Genre : Educational & Professional | Other Details

We are happy to bring in the book for you with title “PERSONAL SELLING” this book has been

written in accordance with the precisbed syllabus for B.com honour’s BBA and Integrated

M.com. An attempt has been made through this book to explain the various concepts of Personal

selling, sales and marketing in easy, understandable, comprehensive and well-structured

language.it is our endeavor to make this book more student oriented and meet their requirements.

This edition emphasizes helping others through the application of the Golden Rule of Personal

Selling. The book will create awareness and understanding of the notion that personal selling is

more than a simple business transaction.

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Prof M anjum Parwej, Dr Mohammad Iqbal Dar,, Dr Asif Amin Kuchey

M. Iqbal Dar is an Assistant Professor at Government Degree College (GDC) Budgam, which is located in the Budgam district of Jammu and Kashmir, India. While specific public information about him might be limited, it's common for faculty members at higher education institutions like GDC Budgam to be involved in teaching undergraduate students, conducting research, and participating in academic development activities.

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