The Devil lies in the Details.When the Details are missed, the Devil comes out.It is the same with your marketing budget. Spending oodles of money on marketing and branding activities is not the only way for a cash-crunched entrepreneur to win relevant clients. Try Outlier marketing! Why did you start up? Get into Business? What are you selling? Why do you want to spend money on “branding activities”? Do you have an unlimited marketing budget? These are questions you must ask yourself, as they all address one word: PURPOSE Outlier marketing deals with a simple tenet: what you do must get the ROI that you expect. If not, it is a waste of time and money. There’s so much we can do, with what is around and within us. Devil Does Care provides examples, ideas and a direction for you to do more with less! Make things happen. Grow the OUTLIER way.