This is a complete working guide and practical book about Intellectual property awareness, covering details about patent, trademarks, copyright, Industrial design and all other types of IP. India is a growing consumer market. There are many start-ups developing new technologies, MNC research centres are working on new technologies and “Make in India” is being promoted by Government - all of these point to a need to build strong IP capability in India, which is far below in terms of global IP index (India ranks 36th in global IP index 2019). To build an IP culture, awareness is the first step. This book will help Students to learn practical aspects of IP/Patent and choose IP as career. Academicians to enhance IP capability in their institutes Help technology start-ups to tap their potential IP with ease Help researchers and research managers to align their invention with IP and thus increase their companies patent portfolio. We have covered geography based IPR basics and their comparison thus enabling student/researchers to learn about IPR fundamentals in a global perspective. For academicians, we have detailed out the current IPR state in India and what are the measure needed to enhance academic/university’s IPR capability. A world proven methodology TRIZ has been detailed out explaining how to drive research using TRIZ methodology and get its advantage in building strong patent portfolio with example, case study and hypothesis.