"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
About the Book:-
“A book for our times.” (Indian Express) “Majoritarianism gets a fresh, new spin through this thought-provoking book!” (Shobhaa De) “Deserves a read.” (Times of India) “Roy goes where few others would dare to tread.” (Rajdeep Sardesai) “Read it if you love the English language.” (Money Control) “This cerebral work of fiction draws from the little known etymological facts about the English alphabet.” (Outlook) “An ingenious narrative.” (The Statesman) “Built on a strong foundation.” (The Week) “That rare kind of book.” (Sunday Mid-Day) “It has a universal appeal for the family and the world at large.” (Shekhar Kapur) “A must-read for those concerned with the present and future of humankind.” (Business India)
ALPHABETICA is an allegorical satire set up in the fantasy world of "Planet Typewriter". This land of "unity-in-diversity" is divided when the twenty-one Consonants discover that they are the original 3500-year-old Phoenician letters. The five Vowels, who came much later, are declared Greek intruders. When the Vowels emerge as the dominant word shareholders in the dictionary, the Consonant Majority retaliates with the "Rise of the Phoenicians" campaign. The Vowels are forced to seek asylum in the land of the Numbers. With the world of words silenced, the Typewriter God abandons the Consonants.
Will the Punctuations and Signs tilt the balance to prevent the war of wor(l)ds?
Roy Phoenix
Roy comes from a family of creative professionals. His father started one of India's first ad agencies, called ‘Phoenix’. He would read adventure and historical novels aloud, inspiring young Roy to vividly express these as chalk art on red-oxide floors.
Roy got to spend his holidays at Phoenix, where he fell in love with this mythical bird. Soon his sketchbooks evolved to product illustrations with childish copy and headlines. He also discovered that the twenty-six English letters were referred to as ‘characters’. In his mind, they became human characters with strong likes and dislikes for each other.
At 15, he scripted his first Hindi thriller that was considered seriously by a leading Bollywood director. Through college, he did a slew of odd jobs, ranging from tramcar tourist guide to cinema slide maker. Every assignment offered different facets and stories to be narrated. His first job as a creative apprentice with India’s largest ad agency gave him well-rounded exposure to art and copy. Ad films became his passion. With moments stolen from his day job, he managed to exhibit his art, write screenplays, and make his debut feature film, winning the 'Best Feature Film’ award at the Stuttgart Film Festival.
Having achieved the highpoint of his career with his induction to the International Advertising Association’s ‘Hall of Fame’, he took a sabbatical to complete his first novel. A tribute to his storyteller dad for firing up his imagination as a young child.
