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Analytics Demystified A Book on Analytics Framework for Businesses and Students

Author Name: Divya Anand | Format: Paperback | Genre : Educational & Professional | Other Details

Ever thought of learning how to think about analytics in a structured way?  This book is for you.

You might have heard of Analytics, but what is it really? Ever wondered how to start thinking and implementing Analytics?

Analytics may seem like a maze for some but a breeze for others. This book aims to help you, the reader whether you are a corporate, a student or a business owner to take your first steps along an easier path.

Call it a handbook or a beginner's guide, this book unveils the non-technical face of Analytics for individuals and organizations initiating their Analytics journey. For those already mid-way, it acts as a guide to pause, reflect, and check if they have missed or overlooked any key aspects required for solutioning.

The 3D Analytics Framework, consisting of 3 dimensions and 14 elements, presented in the book simplifies the essentials of Analytics. The reader is guided into Analytics through the lens of proven problem-solving techniques of Design Thinking and a practical approach to initiate change management through Maslow's need hierarchy theory. The book presents principles of Analytics in a simple and easy to understand language using real life examples and pictorial Illustrations.

In this book, Divya shares her learnings of over two decades. Through the stories, ideas, and framework, she believes that anyone can embark on the Analytics journey and reap its benefits.

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Paperback
Paperback 400

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Delivery by: 7th Oct - 11th Oct

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Divya Anand

Strategic Advisor | Design Thinker |Educational Speaker | Mentor

Founder of Dlogix, unconventional design thinker, educational speaker, mentor for budding HR professionals, and now an author.

Divya is a seasoned HR professional with more than two decades of experience in the Global IT industry, who is best described as someone with a rare combination of understanding and passion for People, Technology and Business. An active guest speaker in forums, seminars, and organizations, Divya enjoys brainstorming ideas with industry experts and organizations on developing next generation HR products.

After her stint with Ind-Telesoft, Texas Instruments and McAfee, she has been instrumental in setting up Global People Practices and Experience Centre at Cleartrip and has spearheaded the introduction of HR Systems and Analytics function at Flipkart. In her entrepreneurial journey, she has been a strategic partner and collaborator for many organizations helping them achieve their HR objectives.

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