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BRANDING SHMANDING WHAT IS BRANDING AND DO I REALLY NEED IT?

Author Name: Phil Bedford | Format: Paperback | Genre : Business, Investing & Management | Other Details

I don’t claim to be a branding expert. 

I don’t build brands for a living and I haven’t spent years learning about logo design and color psychology. However, I do know a great deal about business development. 

From my experiences with various growing companies, I’ve discovered that many small business owners struggle to grasp the full value of branding. They hear about the concept and assume they need a name and logo for their business – but they don’t see what branding is truly about. 

Even if you know what a brand is, you may not know how to separate your personal brand from your business identity, or what the difference is between the two. 

Branding Shmanding offers a way to demystify branding once and for all, so you can leverage the true benefits of the brand for your future. 

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Phil Bedford

Phil Bedford has a BEng (Hons) and a Masters Degree in European Construction Engineering. He is an International Keynote Speaker, Certified Professional Behavioral Analyst, Coach, NLP Master Practitioner and has built his career path in the UK, Dubai and India, working with hundreds of business owners across multiple industries around the world.  He started with Recruitment before moving into the Exhibition Industry, Real Estate and even owning Kite Surfing and Latin Dance businesses. His accomplishments in these varied industries can be put down to his skills as a networker. Phil is also the founder and host of the Rebelnetworker.tv and a best-selling author. In his spare time, he is an Underwater Hockey Coach and a keen Triathlete.

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