"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh PalIn this book, we pool over 50 years of experience to share with you what it takes to be a super-successful brand manager. We will unfold secrets of success that are not taught in any brand-management course or by any corporate bosses but are expected to learn through the hard knocks of life. However, you need not go through the grind; we will share all the secrets of success that will provide you a rock-solid base and boost your career.
This book will be useful not only for marketing management students or new entrants who desire to be successful brand managers but also for experienced brand managers and marketing managers who can use it to fast forward their success.
Here’s what you’ll get from this book: you’ll learn many crucial lessons that we have learnt after encountering many difficulties, and you can start incorporating them into your life right away!
This book offers much more than anything you will find in a single book. You will be immensely benefitted by the practical tips, strategies, tactics and skill improvement offered, which will help accelerate your success and professional growth exponentially. Happy reading!
Prabhakar Bethi | Sachin Srivastava
Prabhakar Bethi has over 27 years of experience in pharmaceutical brand management and marketing. He has a post-graduate degree in pharmacy and marketing management and has worked through the hierarchy to reach the position of Vice President, Sales and Marketing. He is an accomplished sales and marketing professional in the Indian pharma industry and has played a major role in launching and nurturing many market-leading brands. He has worked with many prestigious companies. He is also a visiting faculty at prestigious management institutes and has conducted many successful training programs and workshops for budding brand managers and sales professionals across India.
Sachin Srivastava wasborn and brought up in Lucknow. He comes from a middle-class family. In his free time, he loves reading marketing books. With 15 years of experience, he rose to the post of Vice President, Sales and Marketing. He has worked in top companies and has handled mega brands that have featured in the industry’s coveted Top 300 list. He has a Bachelor’s degree in pharmacy and a post-graduate diploma in international business. He has excelled in his assignments, winning many accolades as a marketing professional.
