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Desipreneur 0.0 How To Think Before You Start

Author Name: Santhosh Muruganantham | Format: Paperback | Genre : Business, Investing & Management | Other Details

I assume the reason you picked up this book is because you are bit by the bug, “One day, I will start my own business” – the Entrepreneurship bug. Well! Welcome to the club. I was bit by the bug too, a long while ago – pretty much during my college days.

When I wanted to read about how to start a business, all of them were about huge successful multi-billion-dollar businesses – the Googles, Apples and Microsofts of the world. These books were pretty high-level for a newbie like me. I felt kind of like a first-grade student reading engineering textbooks. I wanted a book that will help me get to the second step. I found out that there’s not much literature in that space and so I wanted to write a book that would benefit its readers.

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Santhosh Muruganantham

Santhosh Muruganantham, a multi-faceted entrepreneur, is popularly known as the co-founder of Kolapasi, a popular household takeaway/ cloud kitchen brand in Tamil Nadu. You can most likely catch him talking to a large crowd at conferences, colleges or on YouTube platforms as he is a public speaker with an infectious energy who connects with his audience through his stories and anecdotes that changed his life. He embarked on his journey to purely bridge the gap between common sense and finding the solution to problems. This was the same logic through which he sells the idea “water shall not become a commodity”. His strong belief system lies in giving back to society and growing as a community. Hence, he came out with the idea of employing transgenders to work for Kolapasi and stood by Chennai during the 2015 floods and distributed 1,70,000 food packets around the city.

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