"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
What does feminism mean to us, Indian millennial women? In our unique context, with a heady mix of tradition, family, ambition and Instagram, where does ‘revolution’ fit in?
With candid, personal anecdotes, moving stories, and hard data, Amrita uncovers the invisibly seeped patriarchy from the intimate corners of our minds and refreshes the need for feminism in our everyday lives. Ranging widely over psychology, history, cultural studies and research with 100 women across age, class, caste and geographies, Everyday Revolution reveals the psychologically-denting impact of our gendered society.
Smashing the patriarchy in our modern lives might not need expensive bra-burning but newer ways of coping, healing, eye-rolling and badassery. Therefore, across five themes – childhood, marriage, motherhood, beauty, and work – this book gives us thought experiments and writing prompts to do just that!
P.S. Write as you read this experiential book and follow @everyday.revolution_ on Instagram to connect with a network of women in this desi version of Bluestocking Society.
Amrita Purkayastha
Amrita Purkayastha holds a clichéd Indian middle-class resumé with Engineering and MBA degrees. Her life-long pursuit to do unconventional things has always been dampened by her obsessive parents-pleasing syndrome. Over a decade-long professional journey as a marketeer, she has had the rare privilege of selling both body soaps and TV soaps and takes her day job at Unilever very seriously. Over the weekends, she transforms into a feminist researcher and culture enthusiast and spends time interviewing women and watching reels.
