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Subrat SaurabhAuthor of Kuch Woh Pal
This book is concerned how to apply marketing and behavioral economy and organizational behaviour theories and concepts to predict marketing behavior. I shall indicate some different marketing and economy and organizational behavioural theories or concepts to predict marketing behavior Also I shall compare to explain what advantages and disadvantages between any one of my solvable suggestions and the any one of the company's choice of solvable method to any one of these case study challenges to aim to let any reader to judge whether how to choose the solvable method is better. This book is one teaching book to give some behavioral economy concepts how to apply to solve the individual company's actual case studies challenges and predict marketing behavior to sample enterprises.
John Lok
I had graduated business Administration Science Degree in Common Wealth Open University. Then, I concentrate on researching whether how economic changing environment can influence our behaviors, e.g. consumer behavior in behavioral economic view. I had researched different behavioral economic topics included how artificial intelligence influences economic environment changes, how artificial intelligence influences consumer behaviors, how disease influences traveler leisure psychology, how economic changing environment influences public transport passenger choice, how e-commerce market influences consumer behavior etc. different books are published. I hoped my readers can make accurate analysis to learn how and why the economic changing environment influences consumer behavior in behavioral economic view.
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