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Machine And Psychology Consumer Behavioral Measurement Comparison

Author Name: John Lok | Format: Paperback | Genre : Business, Investing & Management | Other Details

 I wrote this book for several reasons. I want to give my opinions to let businessmen to know how to apply psychological method or behavioral economic method to predict consumer behavior. Psychological method prediction is concentrated on consumer individual emotion, such as between  salespeople and customers   contact in one shop.  Otherwise, behavioral economic method prediction is concentrated on serving consumers in public service industry, e.g. education, transportation, entertainment etc. public service businesses.

 This book concerns how to  apply psychological and economic behavioral methods to  predict customer emotion.  The first part concerns to how to apply psychological method to predict consumer emotion. The second part concerns to explain what behavioral economy means and how to apply behavioral economic method to predict consumer behavior.

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John Lok

    I had graduated business Administration Science Degree in Common Wealth Open University. Then, I concentrate on researching whether how economic changing environment can influence our behaviors, e.g. consumer behavior in behavioral economic view.    I had researched different behavioral economic topics included how artificial intelligence influences economic environment changes, how artificial intelligence influences consumer behaviors, how disease influences traveler leisure psychology, how economic changing environment influences public transport passenger choice, how e-commerce market influences consumer behavior etc. different books are published. I hoped my readers can make accurate analysis to learn how and why  the economic changing environment influences consumer behavior in behavioral economic view.

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