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Author Name: Dr. Abhishek Mukherjee | Format: Paperback | Genre : Educational & Professional | Other Details

Rural Women: The Untapped Potential is a book focused on budding entrepreneurs, management students, commerce students and management professionals who are inclined towards entrepreneurship and planning to have their own startups in the near future. This book is an effort to exhume the hidden potential which exists in rural women of India and with special emphasis on Maharashtra. This book reveals the various employment avenues extant in the rural areas which if tapped and used optimally can do wonders. The book covers various chapters like job vs. business, entrepreneurial mindset, entrepreneurial environment, self-employment avenues – sectors of employment, skill analysis, hand holding, training requirements and avenues, self-analysis, legal procedures involved in establishing one’s own startup, how to raise funds, etc. Thus, this book tries to cover all the areas which are required to be tapped so that the women, especially, the rural women can be made ‘Atma Nirbhar’ (self-dependent). 

This book includes various live examples of rural women entrepreneurship and also brings to light what steps rural women should take to generate self-employment. 

Key Features

·  It covers all the areas which have to be taken into consideration when planning for a new startup.  

·  The language used in this book is quite lucid which makes it very easy to understand the concepts and examples for the reader. 

·  Explores the gap existing in the system because of which there are lots of hurdles and impediments in the way of entrepreneurship. 

·  Explores the various sectors where self-employment can be taken up, which will not only uplift the villages but also will make them self-reliant and will add to the progress of the country. 

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Dr. Abhishek Mukherjee

Dr. Abhishek Mukherjee is an Assistant Professor and Program Head for the MBA International Business Program at MIT World Peace University, School of Management (PG) at Kothrud, Paud Road, Pune. He has done his Doctor of Philosophy in the Faculty of Commerce, Business Administration from Savitribai Phule Pune University, Pune, Maharashtra. His doctoral thesis is on “A Study of Perception of Rural Women about Self Employment and Entrepreneurial Opportunities”. He holds a master’s degree in Business Administration and has qualified UGC NET in Management. He also holds an M.Phil. degree. He has a teaching experience of 14 years and an industry experience of 3.5 years. He has published and presented 16 research papers in various state, national and international level conferences and various journals. His subject areas of interest include Entrepreneurship,  International Business, Business Research Methods, Research Methodology, Economic Analysis for Business Decisions, Managerial Economics, Business Communication, Soft Skills, Business policy and Strategic Management, Marketing Management, Marketing Research, Services Marketing, Geopolitics and World Economic System and. Business Statistics.