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Street Smart Marketing & Sales Lessons learnt in business development in a journey spread over twenty-five years.

Author Name: Rajnish G. Shirsat | Format: Paperback | Genre : Business, Investing & Management | Other Details
Interested to learn the practical side of marketing & sales? Experience in this book the journey of a person who shares the finer aspects of what it takes to be successful in the field of marketing & sales in domestic and international markets. Not a biography by any imagination but it does touch upon people he met, who influenced, who made that impact in his life. Lots to learn from a person who now runs a consulting firm in India but also operates in international markets as well.
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Rajnish G Shirsat

Career Journey: Predominantly the core has always been Branding, Promotions, Marketing, Sales and Business Development across the markets of India and on a global scale (Australia, Africa, UK, EU, Middle East and US). Industry experience in Print and Publishing, however, because of the nature of roles performed in earlier part of my career, got the opportunity to work for the BFSI, Pharma to even Engineering and Heavy industries sectors. With strategy always at the core, I have transited from product selling to consultative and solution selling in diverse markets globally, working in cross-cultural team force. Besides years of experience in corporate training, in-depth industry exposure in printing & publishing for book production, forming strategic alliances, appoint sales network worldwide, maintaining key accounts and develop critical vendor base sourcing key components meeting international standards, draws strength from deep customer insights and relationship management with customers on a global scale. Currently working as Co-founder & CEO of R&S Enterprises, We work closely with the MSME & SME sectors in India to offer strategic marketing solutions on an outsourcing model such as: • Strategy establishment • New Product Launches • Sales performance management • Marketing & Promotions • Export Marketing & Sales • Training and Development • De-risking and adding new Revenue arms • Recruitment of Executive level positions right up to very Senior Management An overall experience spread over 25 years in the Corporate sector. I have worked in the past on few of the Top brands in India such as Tata Steel, ICICI Group, Unilever, Tata Mutual Fund to name a few. On the Exports front in which one of our vertical operates for developing the print business for Publishers worldwide, I have established businesses from scratch to enter international markets setting an exponential growth path. Have been successful in achieving business from the markets of Africa, UK, US, Europe and Australia. Developing businesses on a global level, researching competition, adapting best practices, leading on quality, performance and social audits etc. has been a strength all throughout. For more details visit https://www.linkedin.com/in/rajnishshirsat/ Rajnish G. Shirsat Co-founder & CEO R&S Enterprises www.rsenterprises.info
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