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Transformation in Times of Crisis Eight Principles for Creating Opportunities and Value in the Post-Pandemic World

Author Name: Nitin Rakesh and Jerry Wind | Format: Hardcover | Genre : Business, Investing & Management | Other Details

The coronavirus pandemic is the kind of unpredictable, global catastrophe of staggering proportions that comes along not just every few years but perhaps once in a hundred years. What started out as health crisis, has quickly developed into an economic crisis spurring social unrest across the world. And yet, despite the widespread distress, the picture is more complex than it may seem. For some companies, the crisis has and continues to, provide opportunities for new growth. 

This urgent and timely book by a visionary business practitioner, Nitin Rakesh, CEO, Mphasis and an award-winning academician, Jerry Wind, Lauder Professor Emeritus, Wharton bridges the worlds of industry and academia to bring you the knowledge that can help your business thrive in the new world. The book defines 8 key principles that form a highly adaptive framework, that gives businesses the tools to adapt and succeed in a new reality.  

When Nitin Rakesh and Jerry Wind started collaborating on the book prior to the 2020 pandemic, these 8 principles were concepts on the best ways to navigate disruption that needed further exploration. However, today, having incubated the ideas for a period and encountering the unprecedented crisis, this book is a game changer for the business community. Any business, large or small, can customize and implement a winning strategy by using the eight principles and tools clearly outlined here to seek out opportunities for long-term value creation in a post-pandemic world.    

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Nitin Rakesh and Jerry Wind

Nitin Rakesh

Nitin Rakesh, a distinguished leader in Technology and Financial services industries, has been CEO of Mphasis, a leading global software services firm, since 2017. His career spans over two decades leading large transnational operations and delivering transformative digital solutions to Fortune 500 companies. He won the Gold Stevie for Tech Innovator of the Year – Services at the 2019 American Business Awards & International Business Awards.

Jerry Wind

Jerry Wind, an internationally renowned academician, is currently Lauder Professor Emeritus and Professor of Marketing at the Wharton School, University of Pennsylvania. His pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy has made him one of the most cited authors in marketing. He was a 2017 inductee into the Marketing Hall of Fame.

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