"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Winner of the International Business Book of the Year Award 2021
Winner of the Silver Stevie for Best Business Book
“I wish I had written this book!” – Philip Kotler, Father of Modern Marketing
This urgent and timely book by a visionary business practitioner, Nitin Rakesh, CEO, Mphasis and award-winning academic, Jerry Wind, Lauder Professor Emeritus, Wharton bridges the worlds of industry and academia to bring you the knowledge that can help your business thrive even in a crisis. This book is a gamechanger for businesses, large and small, enabling them to customize and implement a winning strategy by using the book’s eight principles and tools to seek out opportunities for long-term value creation in a post-pandemic world.
“I am sure other leaders will find their book as relevant as I did.” - Keith A. Grossman, President, Time Magazine
“Businesses either need to seize the opportunities created by that disruption, or risk being left behind. Rakesh and Wind provide a smart guide to the first option.” - Alan Murray, CEO, Fortune
“The authors of Transformation in Times of Crisis provide a smart, tangible approach to help companies emerge from crises, not only intact but stronger.”– Manny Maceda, Worldwide Managing Partner, Bain & Co.
“The eight principles in this book form a great framework to change our mindset and focus on the right implementation strategy to survive and succeed in the next normal.” – Debjani Ghosh, President, NASSCOM
Nitin Rakesh and Jerry Wind
Nitin Rakesh
Nitin Rakesh, a distinguished leader in Technology and Financial services industries, has been CEO of Mphasis, a leading global software services firm, since 2017. His career spans over two decades leading large transnational operations and delivering transformative digital solutions to Fortune 500 companies. He won the Gold Stevie for Tech Innovator of the Year – Services at the 2019 American Business Awards & International Business Awards.
Jerry Wind
Jerry Wind, an internationally renowned academician, is currently Lauder Professor Emeritus and Professor of Marketing at the Wharton School, University of Pennsylvania. His pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy has made him one of the most cited authors in marketing. He was a 2017 inductee into the Marketing Hall of Fame.
