The increasing reliance on loans and credit cards to maintain an aspirational lifestyle tied to social comparison is a growing concern. This book takes a sharp and engaging look at the financial habits of the Indian public, focusing on how these behaviors are shaped by a blend of mall culture, consumerism, and credit card marketing. Drawing parallels to the patterns that contributed to the 2008 financial crisis in the United States, the book provides a relatable and eye-opening perspective on the current economic trends. Through real-life stories, thoughtful social insights, and expert perspectives, it explores the cultural, economic, and psychological factors driving modern financial choices.
Your action-oriented guide to dealing with the financial lag that occurs as a result of such mistakes. Simple to read and relevant to all of our lives, it provides actionable tips based on direct experience and time-tested principles. Inside, you’ll find guidance on how to plan your financial life carefully and follow your own dreams.
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Pramod Dash
Pramod Dash is a visionary cybersecurity entrepreneur and strategic advisor with many years of leadership experience across risk management, and digital transformation in the U.S. public and private sectors. He is the Founder of Firstapps Inc., a pioneering consultancy that delivers high-impact cybersecurity solutions and executive advisory services to government agencies and enterprise clients.At the helm of Firstapps, Pramod not only leads the company’s security innovation but also oversees financial planning, budgeting, and day-to-day operations, ensuring sustainable growth and operational excellence. His ability to align business strategy with cybersecurity goals has positioned him as a trusted advisor to C-level executives, helping them make informed decisions that drive compliance, resilience, and competitive advantage.
Known for guiding enterprise-wide initiatives, Pramod brings unique insight into Cucumber Security and its role in secure, behavior-driven development. He also offers strategic expertise across major compliance frameworks including FedRAMP, NIST, and PCI DSS, making him a key voice in shaping cybersecurity policy and governance.
With a focus on innovation, business alignment, and long-term value creation, Pramod Dash continues to influence the cybersecurity landscape—empowering leaders to build secure, compliant, and future-ready organizations.
