Entrepreneurship has become something of a trend and there are thousands who try their hand at it every day. When you are one among the mass how do you become successful. Notion Press, India’s leading self-publishing platform, brings to you Becoming A Woman Entrepreneur by B Krishnamurthy & Dr. K. Malar Mathi which hold the answers to your dilemma.
Being an entrepreneur is hard, being a women entrepreneur is even harder because of the prejudice they face and the stereotype plastered against them. Traditionally considered to be a man’s domain, there are now so many women who are making their mark in the field of entrepreneurship.
This book serves as the starter, that extra push you need to take the first step to success. Covering all the bases required to be a successful entrepreneur like ideation, proof of concept,
design of the organisation, making the business plan, options for funding the business and role-models to take inspiration from, this book is a treasure. Available on notionpress.com and other leading e-commerce websites Amazon and Flipkart.
B Krishnamurthy (BKM) has over 37 years of corporate experience after his M.Sc (Madurai
University), M.Tech (Indian Institute of Science, Bangalore) and a PGDBM (AIMA, Delhi). He holds professional certifications as Leadership and Executive Coach, (from Coaching Foundation India), Project Management (PMP) and Portfolio Management (PfMP) from PMI, USA and Change Management (CMP) from APMG, UK.
BKM was driven by a passion for developing people and left the job from Wipro Technologies as Vice President and Centre Head at Hyderabad. His research thesis is on social entrepreneurship among women in Kerala. His experience, coupled with practical tips on entrepreneurship, is presented in this book, focusing on women entrepreneurs.
Dr. K. Malar Mathi, Professor, at Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore, earned her doctoral degree from Allahabad Agriculture Institute (Deemed University), Allahabad in the year 2006. Prior to this, she earned her M.B.A and M.Sc (Agronomy) degree from the University of Madras and Allahabad University, respectively. Ms. Mathi has more than sixteen years of teaching and research experience. Over a period of time, she has published more than 80 articles in both national and international journals, co-edited three books and co-authored one book. She also completed a UGC sponsored project entitled Capacity Building and Skill Development of Tribal’s in Nilgiris District of Tamil Nadu.