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Becoming a Woman Entrepreneur

Author Name: B. Krishnamurthy (BKM) & K. Malar Mathi | Format: Paperback | Genre : Business, Investing & Management | Other Details

Entrepreneurship is becoming a sought after profession these days. More and more people get attracted to this due to varied reasons. The activities one needs to take up to form the enterprise, the factors to consider and the other related aspects remain by and large similar or same. Some typical needs for forming the enterprise and starting the operations require one to define the type of business entity, get funding, making the necessary business plans, getting ready with the go-to-market strategy and so on. While people use the trial and error method, many times, a successful role-model will motivate the budding entrepreneur more than anything else. Thus, this book is an attempt to provide all the details for becoming an entrepreneur including ideation, proof of concept, design of the organisation, making the business plan, options for funding the business and role-models for looking up to. Becoming a Woman Entrepreneur can serve as a starter and become a handbook for a well-intentioned entrepreneur.

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B Krishnamurthy (BKM) & Dr K Malar Mathi

Dr. K. Malar Mathi, Professor, at Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore, earned her doctoral degree from Allahabad Agriculture Institute (Deemed University), Allahabad in the year 2006. She had done a major work on “Supply Chain Management of Guava in Allahabad District of Uttar Pradesh.” Prior to this, she earned her M.B.A and M.Sc (Agronomy) degree from the University of Madras and Allahabad University, respectively. Ms. Mathi has more than sixteen years of teaching and research experience. Over a period of time, she had published more than 80 articles in both national and international journals, co-edited three books and co-authored one book. She had also completed a UGC sponsored project entitled “Capacity Building and Skill Development of Tribal’s in Nilgiris District of Tamil Nadu.”

B Krishnamurthy (BKM) has over 37 years of corporate experience after his M.Sc (Madurai University), M.Tech (Indian Institute of Science, Bangalore) and a PGDBM (AIMA, Delhi). He holds professional certifications as Leadership and Executive Coach, (from Coaching Foundation India), Project Management (PMP) and Portfolio Management (PfMP) from PMI, USA and Change Management (CMP) from APMG, UK. BKM has worked in Indian Telephone Industries, Centre for Development of Telematics (CDOT) and Wipro Technologies.

BKM was driven by a passion for developing people and left the job from Wipro Technologies as Vice President and Centre Head at Hyderabad. His research thesis is on social entrepreneurship among women in Kerala. His experience, coupled with practical tips on entrepreneurship, is presented in this book, focusing on women entrepreneurs.

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