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Business, Investing & Management

Trading Psychology : The Bible for Traders
Trading Psychology

by Anirudh Sethi

The emotions and mental states that dictate success or failure in Stock /Commodity and Forex Markets. Trading psychology refers to the aspects of an individual’s mental makeup that help determine whether he or she will be successful in buying and selling securities for a profit. Trading psychology is as important as other attributes such as knowledge, experience and skill in determining trading success. Discipline and risk-taking are two of the most critical aspects of trading psychology, since a trader’s implementation of these aspects is critical to the success of his or her trading plan. While fear and greed are the two most commonly known emotions associated with trading psychology, other emotions that drive trading behaviour are hope and regret.In this book on trading psychology, ...
Business Communication : A text for UG and PG students
Business Communication

by Dr.Ramesh R Ku...

This book which is an introduction to Business communication covers the theoretical aspects of undergraduate and postgraduate students of different universities. It covers all the aspects in a simple manner with the practical case studies. It covers various topics such as organizational communication, types of communication, external and internal business corresponds along with case studies and activities.This text explains how to communicate in present business scenario in a step wise manner. A sufficient care is taken to keep the book simple. Any reader can understand the concepts without many difficulties. Some error might have been there and the publisher or author is not liable for the damage caused if any. In some concepts, the case studies and activities are imaginary in nature and ...
World Trade Organization and the Third World : Special Edition
World Trade Organization and the...

by Menjor Singh

The book, World Trade Organization and the Third World neatly traces the background against which the General Agreement on Trade & Tariffs(GATT) was formed with the objective of upholding free and fair trade at global level, until the Final Agreement was arrived at under GATT.An overview is made about the results of the various rounds of trade talks /negotiations concluded so far under the aegis of GATT, in particular, about the Uruguay Round and its results.It also clearly discusses the various measures against unfair trade practices, Contingency Trade Measures for Improvement of Global Trade and the agreements reached so far in both traditional and non-traditional trade areas/sectors, and their implications on Third World countries including India.It embarks well upon the experiences of...
“Gandhi : The Eternal Management Guru” : “How Mahatma’s principles are relevant for modern day business”
“Gandhi

by Dr. ...

Love him or loathe him; respect him or not; Mohandas Gandhi, known as the father of our nation, is a historical figure known very well to the international diaspora and always respected by even his staunchest opponents, including the mighty British Empire. For an individual who opposed an empire with nothing more than a humble yet firm voice and a walking stick, it is no surprise his statue stands grandly opposite the British Parliament in London.However, this book studies him in the light of various incidents and highlights the values that came out from them — and most importantly — how businesses can adapt the same. Often through his life, the “Mahatma” has come across as a salesman, a PR manager, A CEO, A HR Manager, a business leader and even devil’s advocate, thus showing hi...
Footfall.in : Know Your Smart Shopper
Footfall.in

by Yogesh Huja

Footfall.in - Know your smart shopper focuses on helping retailers get ready for the Phygital Age. What exactly is Phygital? Is it a way to increase footfall at your store? Why are some online giants making the move to physical retail? Have they cracked the art of finding customers, or do they already know it? Is there a need for a retail Robin Hood, and how can he help to bring retail back? This book answers these questions and many more. Find out the role of technology in bringing retail back to stores that were loved by customers a few decades ago. Find out what customers really come to buy at stores.
The Fundamentals of Insurance : Theories, Principles and Practices
The Fundamentals of Insurance

by Hargovind Dayal

Insurance is perhaps the most effective device for managing ‘risk,’ which is a pervasive phenomenon in our lives. We can sometimes avoid or reduce it but never entirely eliminate it. Whether you are a Graduate student who is studying insurance as a part of your curriculum, or an Executive managing your Organization’s Insurance and Risk Management Program this book will provide you with a strong conceptual foundation, comprehensive knowledge of non-life and life insurance products, and perspectives on how insurance functions as a part of the economy. Essentially, you will understand ‘why’ it is needed, ‘what’ solutions it provides, and ‘how’ different business processes and professionals work together to deliver the vital compensation to victims of disasters.Organized in 1...
Have the Women Left Venus? : Decoding Gender @ Workplace
Have the Women Left Ve...

by Geet Mala Jalota

Do you have what it takes to build a career successfully? While some women seem to handle workplace problems so effectively other women seem to be struggling. What needs to change now in order for the woman to get the power of her life back into her own hands. What are the key turning points in her career. What does gender discrimination look like at the workplace and what you can do about it. There are many questions you may have which get answered by successful women from India, UAE and Singapore.
Aapka Vayapayar Khatam Nahi Hua. Abhi Tak. : Ya Kaise, 101 Amal Karne Yogya Sujhav Aapko Ek Safal Udyogpati Bana Saktein Hain
Aapka Vayapayar Khatam Nahi Hua....

by Prakash Bang

Every other element in an enterprise can be won back. That the customers will return is not guaranteed.Customers are the very purpose of us entrepreneurs and businesspeople to be around. Our efforts are futile if they refuse to be on our side. I have penned my thoughts through the years of learning from the marketplace. Most of my thoughts are quite contrary to popular teachings. And because my beliefs have worked, I would like to stick to them. I have never worked for anybody. I was my boss all throughout my career. And because I had nobody to pass the buck at, I was responsible and accountable for all my doings. Along with my head, my money was at stake. Talking of money, I have earned enough to live a happy life. Be warned, this book is not a guarantee to make you stinking rich; it's on...
Marketing Chronicles : A Compendium of Global and Local Marketing Insights From the Pre-Smartphone and Post-Smartphone Eras
Marketing Chronicles

by Nimish V. Dwivedi

“A lucid, insightful and at times provocative look at brands and marketing over the years . Simple, well written and immensely readable, this is a must read for all observers, students and practitioners of marketing.”   Bharat Puri, Managing Director, Pidilite Industries.     “Nimish was always a diligent and thoughtful student in my Strategic Marketing class at Jamnalal Bajaj. Am delighted that he has chosen to share contemporary insights and perspectives on marketing from his two decade long career. Am sure this will be relevant for both practitioners and students of marketing and business.”   Tarun Gupta, Faculty at Jamnalal Bajaj, Consultant & Marketing Veteran   From a marketing professional, practitioner and observer, this co...
Say Yes to Project Success : Winning the Project Management Game
Say Yes to Project Success

by Karthik Ramamu...

Are you under pressure to deliver?Is your life made tough by shortened schedules, tight budgets, skills gap, incomplete scope, and demanding stakeholders?Do you need help in the form of proven practical tips and techniques to help you confidently deliver project success?This book will certainly help you. What’s inside?• Superb set of 52 proven project success keys• Unbeatable breadth of insights: 108 experts, 2000+ projects, 119 countries• Comprehensive solutions to the top 20 global project failure factors• Coverage of waterfall, hybrid and agile methodologies in 54 industries• Extensive discussions on soft skills, leadership and communication• Situation, impact, and resolution presentation technique• Storytelling approach for easy understandingRead on to get your project ...
God-The Mantra of Branding
God-The Mantra of Bran...

by Dr Vipul Jain

Want to be a brand, what are you waiting for, want to know whether brands are born or made. All this and lot more is hiding in “God-The Mantra Of Branding”. Experience the art of branding with some of the most popular brands and see it through the eyes of “Mahabharata”, the greatest epic of earth. Come with me I will take you to your most wonderful experience of your life time. Let us start the journey of becoming a brand
Sack the Startup : The Attitude You Wear to Work
Sack the Startup

by Banudas Athreya

Any conversation about startups begins with “More than 90% of the startups fail” – You hear this, you stay away from the startup ecosystem.For the first time, Banudas Athreya brings about a real breakthrough for success in startups and the startup ecosystem for you. When you are in a startup, you should look upon yourself as an investor, who is investing 'time and energy' and not just as an employee getting paid for his services. An investor evaluates the performance of the companies in which money is invested and does not hesitate to exit the investment if necessary. Sack the Startup is about the attitude you wear and carry to be successful in the startup ecosystem. It emphasizes that you are on equal footing with the employer and have the same power and responsibilities. When you w...
Good And Simple Tax – GST for You
Good And Simple Tax – GST for You

by CMA ...

The Goods and Service Tax rolled out in India on 1st July 2017 subsuming a plethora of taxes into a single tax and enabling input tax credit at every stage of the supply chain, thereby making the prodcuts and services cheaper to the end consumer. The rollout of GST also improves the ease of doing business in India.The way the business is carried out in India is undergoing a major change as the terms of manufacture, purchase, sale, and service is replaced with a single word called “Supply.” The author covers all these topics like Supply, Place of Supply, Time of Supply and Valuation with easy to understand examples so that the trade and industry can benefit at large from the same and change their business practices accordingly. “GOOD AND SIMPLE TAX - GST FOR YOU” is a written in lay...
Kisaan : Bhukhon ka devta
Kisaan

by Neeraj Krishna

Kisaan: Bhukon ka Devta is a story about farmers who work hard but do not get any respectable positions or chances for proper participation in the society. Despite hard work, these farmers become from poor to poorer and the rich become richer. The middleman has become instrumental in creating a gap between the poor and the rich. Today’s youth show interest only in getting a handsome package and living happily along with all the latest technology in hand. What they don’t realize is that our collective aim should be to make the society a very beautiful place to peacefully live in together. Through Kisaan: Bhukon ka Devta, the writer aims to make the youth of the present think, and to make them involved with these issues so that they know what legacy they will be leaving to their children...
Whale of a Time with Social Media
Whale of a Time with Social Media

by Beni...

FIRST EVER FABLE ON SOCIAL MEDIA FOR STARTUPS AND BUSINESSESThe digital revolution is undoubtedly the biggest shift since the industrial revolution, fast becoming the number one activity on the Internet. Billions of people around the world are now on social media. Today, news is broken not at the speed of light, but at the speed of social media.Many of us have taken to social media for personal use — to upload pictures, share stories, to like or comment, view videos and tag friends. However, organizations have been wary of using social media or have used it for limited conversations. The question that troubles most of them is not on whether they should use social media or not, but how they can get most of it, with least costs involved.The aim of this book is to elaborate the potential of...
Syncfluence : How to Influence Your Target Audience Without Burning Cash
Syncfluence

by Yaag...

“SyncFluence is a worthwhile read for aspiring entrepreneurs intent on building a brand and influencing purchase intent.”- Mike Quindazzi, Executive Committee, LA County Economic Development Corporation, USA“From moments to episodes of influence, this book connects the dots. For you! Influence your way to biz success. This book tells you how!”- Pravin Shekar, CEO, Krea.in, India“Yaagneshwaran’s writing is practical and very insightful. Syncfluence delivers on its promise – smart ways to influence across customer touch points. A great read!”- Omri Shabi, Serial Entrepreneur and Director of Marketing, Woo.io, Israel Some people, companies and products grow and become influential brands within a short period of time, while others remain invisible to the public eye despite all ...
Tribal women Entrepreneurs : Problems and Prospectus : North Maharashtra in India
Tribal women Entrepreneurs

by Dr. Sushama Ra...

Why is the number of women entrepreneurs low among tribal people? What problems do women in these tribes face? What measures can they take to overcome their problems? What are their prospects as entrepreneurs? A person who has any of these queries, will find answers within this book. Tribal Women Entrepreneurs: Problems and Prospectus is a study to aid policy makers, planners, researchers, academicians, and existing or potential tribal women entrepreneurs.
A Guide to Risk Based Internal Audit System in Banks
A Guide to Risk Based Internal A...

by CA Shiva Chaud...

There are many literatures on banking, banking laws, internal audit system and their applications in the banking sector, with each book focusing on a specific area. A Guide to Risk Based Internal Audit System in Banks covers everything about banks, their operations, business, compliances and areas to be covered in risk-based audits and audit processes, in the form of guidance. This book will help company managements to implement the internal audit system in banks and at the same time, it explains the role and responsibilities of internal auditors whether in-house or outsourced.Why this book? Written in simple and clear language using appropriate flowcharts and diagramsFocuses on practical aspects of internal audit system in banks Explains the evolution of the banking sector from traditiona...
Decoding a Brand Manager
Decoding a Brand Manager's Success

by Prabhakar Beth...

In this book, we pool over 50 years of experience to share with you what it takes to be a super-successful brand manager. We will unfold secrets of success that are not taught in any brand-management course or by any corporate bosses but are expected to learn through the hard knocks of life. However, you need not go through the grind; we will share all the secrets of success that will provide you a rock-solid base and boost your career.This book will be useful not only for marketing management students or new entrants who desire to be successful brand managers but also for experienced brand managers and marketing managers who can use it to fast forward their success.Here’s what you’ll get from this book: you’ll learn many crucial lessons that we have learnt after encountering many di...
Digital Marketing Insights 2018
Digital Marketing Insights 2018

by Social Beat Di...

// Did you know that 95% of videos consumed in India are not in English? Yes, you read that right! India is becoming a trendsetter and changing the way Internet users are consuming content. Currently, there are about 450 million Internet users in India, and this is set to increase to a whopping 635.8 million by 2021. These numbers are pushing Indian brands to leverage digital marketing as a crucial part of their media mix. In this book, we have highlighted the importance of digital marketing with surprising statistics on content consumption patterns. We also reveal the top digital marketing trends with insights from social media, SEO & content marketing, video, digital advertising and UX design. We have sector-specific strategies that highlight the challenges faced by leading industrie...
Productivity Enhancement in Manufacturing Operations
Productivity Enhancement in Manu...

by K. C. Alexande...

In today's world, the most challenging task in manufacturing operations of any old company is to aim for quantum leaps in productivity along with head count reduction month after month. These sensitive issues should be handled by management to avoid catastrophic disasters including possible labor unrest.What can you expect if you are successful in managing your unit of manufacturing? The productivity enhancement could be in the range of 20-75% and the man power reduction can vary between 20-50% which can bring sparkling smiles to your face!Productivity Enhancement in Manufacturing Operations is aimed at helping and training the manufacturing team including HR personnel to become highly motivated and to avoid these dangerous pitfalls which require adequate thinking that is covered in Part 1...
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