Book Marketing

Book Marketing

Marketing Campaigns

Price: 6,000 plus GST


Readers are buying more books on Amazon than ever, and they like getting their hands on your book instantly. We enable this by printing and stocking your books directly in Amazon’s warehouse from where it gets delivered to readers within a day or two. In the past, we have noticed that this strategy helps increase sales as readers are more likely to buy a book that is Fulfilled by Amazon. This also enables Free shipping for subscribers of Amazon’s prime program.

Price: 6,000 plus GST


Make your book available for pre-order on Amazon.in. Amazon is one of the largest booksellers in India. A pre-order campaign enables you to build-up marketing buzz for your book by allowing readers to pre-book a copy even before it launches.


Pre-Requisite: Your book’s interior and cover files have to be created and finalized in order to start this campaign.


How it Works:

  • Notion Press creates the final interior and cover files and makes the book available for pre-order only on Amazon.in with a 20% discount for a period of 15 days
  • During this period you can promote the book and get the maximum number of people to pre-book a copy.
  • At the end of the pre-order, the book is sent to all the readers who have bought the book during the pre-order period and book sales are reported to you on your Author Dashboard.
  • You will earn full royalty on books sold during the pre-order period as per the royalty terms for selling books on third-party stores.
  • The book is only listed in other commerce sites (including the Notion Press store) after the Amazon pre-order ends.

Tip: Combine this campaign with an email marketing and social book launch campaign for maximum effect.

Price: 20,000 plus GST


Launching books at bookstores or hotels are no fun. Especially, when readers don’t turn up! Most book launches have become vanity affairs where an author invites his friends and family, and gives away copies of the book. What’s the point? The entire launch experience is limited to the people who are physically present at the venue and contribute to few photos on Facebook and twitter. Many authors have told us about this problem.


Social Book Launch is a way to reach more people by combining your book launch with Facebook’s social reach. This launch tool is unique to Notion Press and helps in building awareness about your book among readers.


Here is how it works.

  • A sales page is created for your book with all the vital components needed to spread the right message about your book to its audience.
  • Targeted readers are driven to the sales page via Email Blasts and ads on social media sites.
  • Readers who visit this page are then given the option to start reading the book by sharing the message about your book launch on Social Media to their friends. This way real people help spread the word about your book.
  • Once readers share the message, we allow them to read excerpts or sample chapters from the book before they decide to give the book a try.

Tip: As an author, you could also allow select readers to read the complete book online to encourage them to post a review. We usually find such campaigns get more traction than the ones with just few sample pages.

Price: 20,000 plus GST


A Social Book Giveaway is a proprietary Notion Press tool that allows you to run a giveaway for your book by letting the reader enter a social sweepstakes to compete for a copy of your book. Running a Social Book Giveaway allows you to reach more people by combining your book launch with Facebook’s social reach. This tool helps in building awareness about your book among readers on Social Media.


Here is how it works:

  • A book sales page is created with all the vital components needed to spread the right message about your book to its audience
  • Readers who are part of your target audience are driven to the sales page via ads on social media networks.
  • Readers who visit this page can share about your book on Facebook in order to enter the giveaway to win a free copy of the book. We give up to 20 free copies of your book as part of this service. If you need to give additional copies, it can be purchased separately by paying the printing cost + Rs. 100 shipping and handling cost per copy.

Price: 89,990 plus GST


A physical book launch in an expensive hotel or a bookstore is limited to a small audience and usually doesn’t help garner the attention of your target audience. With book sales moving online to ecommerce platforms, a comprehensive digital launch of your book will enable you to reach your target audience at a fraction of the cost of a physical book launch. The Digital Book Launch Combo will help improve the discoverability of your book to your book specific target audience. The best part is, your readers now have the ability to order a copy of your book instantly at the click of a button.

Features of this service:

  • Complimentary: Professional Email marketing write up and personalized email blast to the list of people you provide to us
  • A 30 to 60 second video teaser will be created for your book
  • One month YouTube ads for your book’s Video Trailer with redirection to your book’s Amazon or Flipkart sales page
  • One month search and banner advertising on Google’s ad network specific to your target audience
  • One month banner advertising on Facebook specific to your target audience
  • Press release writing and release to thousands of media outlets

Price: 45,000 plus GST


Notion Press provides retail display in premium up-scale bookstores in India. While retail store distribution in India has taken a huge hit on account of successful online ventures, we pick and choose our retail partners based on display prominence and timely reporting and payments for books sold.


Your book will be displayed prominently for sale in our partner stores based on the below guidelines.

  • The cost for Premium Retail Display is inclusive of the printing cost of the book for a B&W book. For Full-Color books, the author will have to bear the cost of printing a minimum of 100 copies.
  • The Book size should be in the standard sizes provided by Notion Press – 5" by 8", 6" by 9" and 8" by 11".
  • The books will be distributed to stores within 30 business days.
  • The duration of display is 3 months. During this time, the author has to generate enough sales to continue staying on the shelves. The retail shelves will be refilled at our cost, if and when they get empty.
  • One year of warehousing and further order servicing will be done by Notion Press based on demand from our partner stores.
  • Books will be supplied to stores on Sale or Return basis.
  • Sales reports will be updated every six months and royalty payments will be made as per the regular payout schedule.

Book Video Trailer

Price: 8,000 plus GST


Digital Shareables help make your product or idea to go viral. Send book reveal GIFs or videos to friends, family and acquaintances through Whatsapp and ask people to share this. We will create these beautiful and fun book reveal videos for your book that will create curiosity and bring a smile to anyone who sees it.

Price: 15,000 plus GST


A teaser is the first look your readers get of your book. A 30 to 60 second video teaser of your book will be created and distributed on top video sharing platforms like YouTube and Vimeo.

Samples

Basic Book Interior Design Click to play

Price: 20,000 plus GST


Our marketing experts will read your synopsis and listen to a narration of your story. We will then write a story board and create a director's cut video trailer for your book. This is usually 60 seconds long and is distributed on popular Uploaded on video-sharing platforms like YouTube and Vimeo.

Samples

Basic Book Interior Design Click to play

Price: 30,000 plus GST


Our marketing experts will read your synopsis and listen to a narration of your story. We will then write a story board and create a director's cut video trailer for you book along with a narration voice that talks about your book. This is usually 60 seconds long and is distributed on popular video sharing platforms like YouTube and Vimeo.

Samples

Basic Book Interior Design Click to play

Author Website

Price: 15,000 plus GST


An author website is a must for authors today. It serves as a digital platform for both you, as an author and for your book. The website doesn't just help you promote your book but it also helps you engage with your potential reader.

Features of the website

  • Homepage - features your book’s front cover, promotional copy, and a link to order your book
  • About the Author - Includes information about you, your interests and your contact details
  • Books - lists each of your titles and the links to buy them on various stores

One Year Hosting: Ensures that your site is functioning with a secure back up of the content. And in case of need, technical support is just a call or email away.
Domain Name: You will have the opportunity to choose the domain name for your website. Supply us with your top three choices, and we’ll let you know what is available.

Price: 20,000 plus GST


Our full feature author website is the best marketing tool you can have. With blogging, social media integration and other cool features, your author website is a great way to engage and stay connected to your readers.

Features of the website

  • Homepage - features your book’s front cover, promotional copy, and a link to order your book
  • About the Author - Includes information about you, your interests and your contact details
  • Books - lists each of your titles and each of the their links to buy them on various platforms
  • Blog -Regular blog posts help you actively engage with your reader audience
  • Media - Includes articles, videos and any other media related to the book
  • Social Media – Links your Facebook page and Twitter account to the website to increase virality

One Year Hosting: Ensures that your site is functioning with a secure back up of the content. And in case of need, technical support is just a call or email away.
Domain Name: You will have the opportunity to choose the domain name for your website. Supply us with your top three choices, and we’ll let you know what is available.
Editorial Control of Blog and Media Page: After we've created your website with your information and design, you can easily update or add new content on the Media and Blog pages.

Book PR & Events

Price: 25,000 plus GST


Most of us get our daily news from online news websites. Our Standard Book PR service enables you to get coverage for your book in top online news outlets there by enabling reach as well as SEO benefits for your book.

Deliverables -
  • Drafting the Press Release
  • Sharing news to top online media outlets
  • Guaranteed online coverage – 2 to 3
  • Sharing the Coverage Report

Price: 75,000 plus GST


Newspaper articles are not just an integral part of your book’s publicity plan; they also help introduce you as an author to the world. A good interview in a reputed newspaper can reach hundreds of thousands of readers across the country and establish your credibility. Based on what your book is about, our Premium Book PR service will ensure coverage for you in 2 to 4 national newspapers. We could also pitch your story to various niche magazines that cater to the same audience as your book.


Pre Requisite: Your book must have been edited by a professional editor. Your manuscript (or Synopsis) along with author bio will be sent to our Press team for their review. If they feel there is a credible media story, they will approve the request for an interview.


Included in this service:

  • A press write-up for your book will be sent to leading national news dailies and magazines
  • Your book will be pitched to national dailies and magazines relative to your book’s content. For example, if your book is about the Stock Markets, we would pitch it to journalists from Economic times, Mint, Business Line etc.
  • Guaranteed Print Coverage from 2 to 3 newspapers (Mainlines & Regionals)
  • A press coverage report with complete details of the coverage received for your book will be provided at the end of this service.

Price: Request for a quote


Need to promote your event? Need to make sure that your book launch event gets the maximum coverage it deserves? Let our Public Relations team do the work for you. Our PR team will work from identifying the right target media to inviting journalists to ensuring that your event gets covered by top newspapers.


PR Scope of work and deliverables:
  • Content Creation & Identification of Target Media
  • Disseminate Media Invite
  • Press release dissemination and translation
  • Follow up activity
  • Min 5 coverages
  • Coverage report

Price: Request for a quote


Planning to launch your book in your city? Confused about how to go about? No worries, we got it covered. Let our team of experienced event managers plan and execute that perfect book launch for you.


Book Launch deliverables:
  • Event plan
  • Venue Booking and Logistics
  • Hospitality for the guests including media
  • Promotion at the event Like banner, standee, bookmarks etc.
  • Photography and video for the event
  • Social Media Marketing for the event (Pre and Post)
  • Event Report

Social Media

Price: 12,000 plus GST


Your readers are online, hence, they can be reached easily. Social Media is the biggest game changer for self-published authors as it helps authors connect directly with potential readers. We will run promotions on Facebook through highly-targeted ads to boost the visibility of the page to the right audience. These promotions help create the much-needed traction for your book.


This service includes the following.
  • Creation of the Facebook Page
  • Setting up the page - Uploading Cover Image & Profile Picture, Adding Keywords, Long Description, Short Description, Defining Page Audience
  • Page Promotions on FB - 2 Weeks
  • Promoted Posts - 2 per week
  • Video Trailer Promotions

Sales Collaterals

Price: 6,000 plus GST


Planning for local promotions or a book launch? Put up posters, give out business cards and sample chapters to engage your audience. You get 30 posters, 100 business cards and 50 specially designed sample chapter brochures for your book based on your book cover. You also get the digital files for this so that you can print it whenever you want.

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