Book Marketing

Book Marketing

"If you fail to plan, then you plan to fail."
Each book is a new product with a unique audience. A good publicity plan will focus on helping the right readers discover you book. Our marketing experts will help you with

  • Identifying the primary target audience for your book
  • Positioning the book to attract potential buyers
  • Creating a custom marketing plan to promote your book to your audience

Price: Rs.10,000 plus taxes

Marketing Campaigns

Make your book available for pre-order on Amazon.in. Amazon is one of the largest booksellers in India. A pre-order campaign enables you to build-up marketing buzz for your book by allowing readers to pre-book a copy even before it launches.

Pre-Requisite: Your book’s interior and cover files have to be created and finalized in order
to start this campaign.

How it Works:

  • Notion Press creates the final interior and cover files and makes the book available for pre-order only on Amazon.in with a 20% discount for a period of 15 days
  • During this period you can promote the book and get the maximum number of people to pre-book a copy.
  • At the end of the pre-order, the book is sent to all the readers who have bought the book during the pre-order period and book sales are reported to you on your Author Dashboard.
  • You will earn full royalty on books sold during the pre-order period as per the royalty terms for selling books on third-party stores.
  • The book is only listed in other commerce sites (including the Notion Press store) after the Amazon pre-order ends.

Tip: Combine this campaign with an email marketing and social book launch campaign for maximum effect.

Launching books at bookstores or hotels are no fun. Especially, when readers don’t turn up! Most book launches have become vanity affairs where an author invites his friends and family, and gives away copies of the book. What’s the point? The entire launch experience is limited to the people who are physically present at the venue and contribute to few photos on Facebook and twitter. Many authors have told us about this problem.


Social Book Launch is a way to reach more people by combining your book launch with Facebook’s social reach. This launch tool is unique to Notion Press and helps in building awareness about your book among readers.


Here is how it works.

  • A sales page is created for your book with all the vital components needed to spread the right message about your book to its audience.
  • Targeted readers are driven to the sales page via Email Blasts and ads on social media sites.
  • Readers who visit this page are then given the option to start reading the book by sharing the message about your book launch on Social Media to their friends. This way real people help spread the word about your book.
  • Once readers share the message, we allow them to read excerpts or sample chapters from the book before they decide to give the book a try.

Tip: As an author, you could also allow select readers to read the complete book online to encourage them to post a review. We usually find such campaigns get more traction than the ones with just few sample pages.

A physical book launch in an expensive hotel or a bookstore is limited to a small audience and usually doesn’t help garner the attention of your target audience. With book sales moving online to ecommerce platforms, a comprehensive digital launch of your book will enable you to reach your target audience at a fraction of the cost of a physical book launch. The Digital Book Launch Combo will help improve the discoverability of your book to your book specific target audience. The best part is, your readers now have the ability to order a copy of your book instantly at the click of a button.

Price: Rs.89,990 plus taxes

Features of this service:

  • Complimentary: Professional Email marketing write up and personalized email blast to the list of people you provide to us
  • A 30 to 60 second video teaser will be created for your book
  • One month YouTube ads for your book’s Video Trailer with redirection to your book’s Amazon or Flipkart sales page
  • One month search and banner advertising on Google’s ad network specific to your target audience
  • One month banner advertising on Facebook specific to your target audience
  • Press release writing and release to thousands of media outlets

Book Video Trailer

A teaser is the first look your readers get of your book. A 30 to 60 second video teaser of your book will be created and distributed on top video sharing platforms like YouTube and Vimeo.

Price: Rs.15,000 plus taxes

Samples

Basic Book Interior Design Click to play

Our marketing experts will read your synopsis and listen to a narration of your story. We will then write a story board and create a director's cut video trailer for your book. This is usually 60 seconds long and is distributed on popular Uploaded on video-sharing platforms like YouTube and Vimeo.

Price: Rs.20,000 plus taxes

Samples

Basic Book Interior Design Click to play

Our marketing experts will read your synopsis and listen to a narration of your story. We will then write a story board and create a director's cut video trailer for you book along with a narration voice that talks about your book. This is usually 60 seconds long and is distributed on popular video sharing platforms like YouTube and Vimeo.

Price: Rs.30,000 plus taxes

Samples

Basic Book Interior Design Click to play

Author Website

An author website is a must for authors today. It serves as a digital platform for both you, as an author and for your book. The website doesn't just help you promote your book but it also helps you engage with your potential reader.

Price: Rs.15,000 plus taxes

Features of the website

  • Homepage - features your book’s front cover, promotional copy, and a link to order your book
  • About the Author - Also included in the package information about you, the author
  • Books - lists each of your titles and the links to buy them on various stores

One Year Hosting: Ensures that your site is functioning with a secure back up of the content. And in case of need, technical support is just a call or email away.
Domain Name: You will have the opportunity to choose the domain name for your website. Supply us with your top three choices, and we’ll let you know what is available.

Our full feature author website is the best marketing tool you can have. With blogging, social media integration and other cool features, your author website is a great way to engage and stay connected to your readers.

Price: Rs.20,000 plus taxes

Features of the website

  • Homepage - features your book’s front cover, promotional copy, and a link to order your book
  • About the Author - Include Also included in the package information about you, the author
  • Books - lists each of your titles and each of the their links to buy them on various platforms
  • Blog -Regular blog posts help you actively engage with your reader audience
  • Media - Includes articles, videos and any other media related to the book
  • Social Media – Links your Facebook page and Twitter account to the website to increase virality

One Year Hosting: Ensures that your site is functioning with a secure back up of the content. And in case of need, technical support is just a call or email away.
Domain Name: You will have the opportunity to choose the domain name for your website. Supply us with your top three choices, and we’ll let you know what is available.
Editorial Control of Blog and Media Page: After we've created your website with your information and design, you can easily update or add new content on the Media and Blog pages.

Book PR

Our Online Press Release service enables your book to be showcased in front of hundreds of journalists who scour our partner press release networks for information about new books.
This includes:

  • A professional press release write-up based on information you provide about your book.
  • Distribution to our press release networks having over 3000 journalists and bloggers from Newspapers and Magazines in India.

Price: Rs.5,000 plus taxes

We pitch your book for reviews to five leading newspapers. A copy of your book along with a pitch is sent to the review desk of each newspaper. Providing a review is at the discretion of the newspaper and is purely based on the merit of the content.

Price: Rs.5,000 plus taxes

Newspaper Interviews are not just an integral part of your book’s media publicity plan; they also help introduce you as an author to the world. A good interview in a reputed newspaper can reach hundreds of thousands of readers across the country and establish your credibility. Based on what your book is about, our Newspaper Interview service will ensure coverage for you in 2 to 4 national newspapers. We could also pitch your story to various niche magazines that cater to the same audience as your book. Pre Requisite: Your book must been edited by a professional editor. The published book along with details of the author will be sent to our Press team for their review. If they feel there is a credible media story, they will approve the request for an interview.

Price: Rs.1,00,000 plus taxes

Included in this service:

  • A press write-up for your book to be sent to leading national news dailies and magazines
  • Pitching your book to national dailies and magazines relative to your book’s content. For example, if your book is about the Stock Markets, we would pitch it to journalists from Economic times, Mint, Business Line etc.
  • A press report with complete details of the coverage received for your book will be provided at the end of this service.
  • Press release writing and release to thousands of media outlets

Social Media

Your readers are online, hence, they can be reached easily. Social Media is the biggest game changer for self-published authors as it helps authors connect directly with potential readers. We will run promotions on Facebook through highly-targeted ads to boost the visibility of the page to the right audience. These promotions help create the much-needed traction for your book.


This service includes the following.
  • Creation of the Facebook Page
  • Setting up the page - Uploading Cover Image & Profile Picture, Adding Keywords, Long Description, Short Description, Defining Page Audience
  • Page Promotions on FB - 2 Weeks
  • Promoted Posts - 2 per week
  • Video Trailer Promotions

Your readers are online and they can be reached. Social Media is the biggest game changer for self-published authors as it helps authors connect directly with potential readers. We will help you setup social media profiles for your book including a Facebook page, a twitter account and a Goodreads page for your book. We will also provide you with our social media marketing guide using which you may take advantage of these social media platforms to engage and entertain your fan base.

Price: Rs.10,000 plus taxes

Most of us know that Social Media platforms like Facebook, Twitter and Goodreads are now used extensively by Authors to engage with readers and spread the word about their book. However, social platforms are not a show-up-and-sell space. Authors needs to patiently create content marketing plans and keep building their social sphere of influence in order to be able to gain the trust and respect of people on their page.


Running an interesting and successful social media presence comes handy in branding and marketing for your Author Brand. Setting up your social media pages is crucial to success in your online journey. Here is how we help:


  • We do extensive research on your Target Audience on various social media platforms and setup your Facebook, Twitter and Goodreads accounts to suit this audience or help improve them if you already have these accounts. professional design collaterals for your social pages
  • We also create a content marketing strategy for your Author brand, and train you on how to execute it effectively by setting various result-driven milestones

Sales Collaterals

Planning for local promotions or a book launch? Put up posters, give out business cards and sample chapters to engage your audience. You get 30 posters, 100 business cards and 50 specially designed sample chapter brochure for your book based on your book cover.

Price: Rs.6,000

Advertising

YouTube is the largest video sharing site on the planet and has more than 1 billion users browsing for videos related to every conceivable topic. A highly targeted video ad campaign is run on YouTube to promote your book to your potential reader base.

Price: Rs.25,000 plus taxes


Features of this service:

  • Identifying the target audience
  • Creating a video teaser for your book (30-60 seconds)
  • Managing the advertisement on YouTube for one month
  • Drafting monthly reports on views and reach coverage, videos and articles about your book
  • Includes Rs. 10,000 worth of Ad Credit. You can pay additional based on your budget.

Ready to publish? talk to us now!