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Transparency is at the core of Notion Press. You can view sales reports by visiting your Author Dashboard on Notion Press. Given below is how and when book sales reports are updated based on where your book sells.

• Notion Press Store: As soon as the book is dispatched to the buyer
• Indian eCommerce Sales: As soon as the book is dispatched to the buyer.
• International Sales: 90 days after the closing month of the sale.
• eBook Sales: 90 days after the closing month of the sale.

Have you written your manuscript on paper? No worries. Let us help you convert your hard copy into an MS Word document. This does not include proofreading of your typed manuscript.

Copy Editing is the process of making a manuscript grammatically correct.
What is included:
Our editors will review the manuscript and suggest changes in grammar, punctuation, spelling, tone and consistency to make it as error-free as possible. You would be able to accept or reject the suggestions and post queries on the ones you need more clarity on. This would be a collaborative effort with you and the editor and the final manuscript would be the result of a consensus between both parties.
What is not included:
We would not be reviewing the plot of the book or rewriting major portions of the manuscript that change the writing style and voice of the author.

Our Assisted Writing program aims to solve the biggest challenge you face as an aspiring nonfiction author – turning your idea into a book. We’ve created a simple, effective and proven method that will transform your idea into a full-blown, professional book.

Our in-house expert will work with you from start to finish and guide you throughout the process of creating your book. You no longer have to worry about the direction your book is taking or the right positioning of your book. We will help you figure this out and make sure your book reaches the right audience. Also, we’ll make sure the tone, vocabulary and style are all in line with your vision for the project.

• A book writing plan and schedule
• An extensive content and chapter plan
• Book positioning
• Regular follow ups

The BETA reader will help you write and finish your book by giving you structured feedback from the point of view of a reader. More often than not you feel overwhelmed when you write. Sometimes you’re unable to find the time or the motivation to write. The Notion Press Beta Reader will help you,

• Evaluate the book’s Genre, Objective, and Target Audience
• Help you set writing deadlines and setup beta reading pitstops to provide feedback
• Provide structured feedback from the reader's perspective during each pitstop
• Conduct follow up reviews after each pitstop to ensure that you have made the changes as recommended

Who is this program for

You are eligible for this service if you have, 

• Just begun writing your manuscript
• An idea for a book but doesn't know where to start
• Written between 0-10,000 words and want feedback

What is not covered in the Beta Reader Program

Specific page-by-page feedback- The feedback will be given only on substantial chunks, at agreed pitstops. Page-by-page feedback will only slow down the process and get in the way of the writer’s flow.

Ghostwriting- the beta reader only reads the book and provides feedback. You get to decide how to present your idea and content. So the book has to be written by you.

Copy editing or developmental editing- this is not an editing stage. Grammar issues, general hygiene is not fixed at this stage. Editing begins when writing ends. Writing while editing will be overwhelming for you.

Regular/customized follow-ups- You will set your own deadlines and we will review the manuscript once you send it to us.

Positioning or marketing ideas- this service does not include positioning or marketing strategy services. It solely focuses on giving feedback on the content from a reader’s perspective.

Title and cover suggestions- You may provide options to the Beta Reader and ask them which title is better. However, the beta reader will not provide options for the title or give ideas for the cover.

Beta Reader Process

The Notion Press submissions team will send you a discovery form and schedule a call with your Beta Reader. You do not have to fill the discovery form on your own. You just have to familiarise yourself with it before the call in order to answer the questions your Beta Reader will ask you.

Intro call with Beta Reader - This is the introduction to your Beta Reader. You’ll discuss the Beta Reading process with your Reader and set up pitstops based on the expected length of the book. The Beta Reader will discuss the discovery questions and fill the discovery form for you.

Setup Pitstops - After a discussion with you, the Beta Reader will setup writing pit stops with the number of words. They will send the filled-up form along with genre-specific questions that the Beta Reader will answer at agreed-upon Pitstops. The Beta Reader will set up the timeline for your project with detailed deadlines.

First Review - You will send the agreed number of words/chapters with any specific questions you have about the first section. If you have an existing chapter plan or outline, you can share it with the Beta Reader. The Beta Reader will answer the first review questions along with the specific questions (if any) you had asked.

• First Review Followup - You will send the manuscript after working on it post your first round of feedback. The Beta Reader will review the changes and send the manuscript back to you so that you can proceed further.

Final Review - You will send the final manuscript with any specific questions you have about the section. The Beta Reader will answer the review questions along with the specific questions (if any) you had asked.

• Final Review Followup - You will send the final draft, with changes, to the Beta Reader. The Beta Reader will go through the manuscript and give you their final feedback. After this, you can take a call on how you want to proceed with the manuscript and if you think you’re done with writing, a project manager will take over the process. The next step will be copy editing your manuscript.

A good cover design is the first statement your book makes to the reader. Our premium cover design service will ensure that you get the best cover design from our repository of millions of stock photos. If you have a stock image of your own, you can provide it too.

Your book's interior will be styled as per the Chicago Manual of Style to make it internationally compliant. Upto 10 image and table insertions are allowed. All elements have to be provided by the author and will be used as provided. For Academic books please refer to 'Advanced Interior Design'.

The Book Interior Revision service gives you the freedom to make revisions to the contents of your book once the book has been typeset. We cannot however create a completely new interior layout for your book. If the changes require a completely new layout to be created, feel free to choose from our list of book interior design services.

You will receive a digital proof at each step in the design process. You can use this file to verify changes recommended by you, request new changes or even proof your final document before your book goes into print.

Important: As a self-published author, it is your responsibility to give the best and error-free content to your readers. You are requested to take time during the final proofing to make sure that there are no errors in the book.

With Notion Press, you never have to worry about delayed stock or running short. We handle the printing and stocking of your book to ensure that your book is always made available on all the distribution channels that your book qualifies for.

Paper Specifications:

65 - 70 GSM Natural Shade Paper (Creme) - Used for printing Fiction/Non-Fiction books with B/W printing

65 - 70 GSM Maplitho Paper (White) - Used for Non-Fiction/Academic books with B/W or Colour Printing.

100 GSM Matte Art Paper - Used in Coffee Table, Children’s books

At Notion Press, we use cutting-edge technologies to print your book using Print-On-Demand. We work with multiple print partners across the country in order print and deliver books to readers within the shortest time span. Each print partner uses paper from a paper mill that they have partnered with, are that also safe for the environment. Hence you might find a noticeable difference in paper between copies printed in different regions of India. However, all papers are of premium quality and compliant with the high standards we demand.

You may order additional copies of your book at a subsidized cost to the location of your choice to an address inside India. The order can be placed from your Notion Press Dashboard using a Credit Card, Debit Card or Net Banking. The minimum quantity for such orders is 20 copies.

Paper Specifications:

65 - 70 GSM Natural Shade Paper (Creme) - Used for printing Fiction/Non-Fiction books with B/W printing

65 - 70 GSM Maplitho Paper (White) - Used for Non-Fiction/Academic books with B/W or Colour Printing.

100 GSM Matte Art Paper - Used in Coffee Table, Children’s books

At Notion Press, we use cutting-edge technologies to print your book using Print-On-Demand. We work with multiple print partners across the country in order print and deliver books to readers within the shortest time span. Each print partner uses paper from a paper mill that they have partnered with, are that also safe for the environment. Hence you might find a noticeable difference in paper between copies printed in different regions of India. However, all papers are of premium quality and compliant with the high standards we demand.

We will make your book available on all leading e-commerce websites like Amazon.in, Flipkart and our own Notion Press online book store from where your readers can buy the paperback or Hardcover copy of your book as applicable.

Amazon is the largest seller of books in the world operating online stores in most developed economies. Our International Distribution service will ensure your book’s availability across the Amazon network in the US, UK, France, Canada, Japan, etc. Your book will be available in paperback format with either a full-color or full black and white interior, irrespective of its format in India Distribution.

Ingram is the largest book distributor in the world. They specialize in making books from leading publishers available to over 30,000 stores and libraries across 150+ countries. Stores and Libraries may also consider ordering your book to keep up with demand. With our exclusive partnership with Ingram, you may now enjoy the full benefits of Ingram distribution. Your book will be available in paperback format with either a full-color or full black and white interior, irrespective of its format in India Distribution.

Future-proof your content by creating an eBook version of your book to go along with the print version. We will create the eBook in both EPUB and MOBI formats

Your eBook will be made available on our ebook distribution partner channels.

Book previews are a great way to let readers sample your work before they decide to buy the book. The book preview widget enables your readers to quickly browse through about 10 to 20% of your book and instantly make the choice of buying the book.

You can run promotional offers for your book on Flipkart and Amazon.in and rake in initial sales by giving a deep discount. You can schedule and run these promotions right from your Author Dashboard on Notion Press for a total of 30 days.

Note: No royalty will be paid to authors on copies sold during the days when the book is under promotions.

You can now run promotional offers for your book on the Notion Press store and rake in initial sales by giving a deep discount with the coupon code manager. You can easily create, edit, schedule and distribute unique coupon codes from your author dashboard.

Note: The royalty you receive will depend on the discount percentage you set.

Social Media gives you direct access to your readers. But how does one reach these readers? How to leverage Facebook, Twitter and LinkedIN to build a strong author platform? How do you reach beyond your friends and family who are already connected to you on Facebook? Our social media guide helps authors understand how these platforms function and how to take advantage of them.

Social Networks are used extensively by authors and publishers to promote their book. The problem for most first-time authors is that they neither have the design skills nor the time to promote their book consistently on Social Media.

BookPostr is an easy-to-use tool developed by Notion Press to design beautiful looking posts and to share them on social networks. Imagine, that you have couple of hours to spare this weekend. That is all you need to create beautiful posts for your book and schedule them to be posted on your Facebook page over the whole of the next week.

• Setup your book on BookPostr using its ISBN
• Design your post using our post builder (no design skills required)
• Post now on your Facebook account or on a page you manage. You can also schedule the post for a later time.

Digital Shareables help make your product or idea to go viral. Send book reveal GIFs or videos to friends, family and acquaintances through Whatsapp and ask people to share this. We will create these beautiful and fun book reveal videos for your book that will create curiosity and bring a smile to anyone who sees it.

A teaser is the first look your readers get of your book. A 30 to 60 second video teaser of your book will be created and distributed on YouTube.

You have written a great book. What do you think should be your first objective - Get hundreds of people who buy your book or get thousands to discover, read and share your book? In a world where expanding your sphere of influence can help expand your brand, our Digital Book Giveaway service helps you leverage giveaways to share your stories and spread your ideas.

This service combines a secure digital reading experience and a digital campaign that encourages readers to preview your book and share it on their social media in order to unlock more chapters.

How it works:

• Your book’s page on the Notion Press Bookstore will have the ‘Read Instantly’ feature enabled which will allow readers to first preview your book and then continue reading your book online.
• During the campaign period, readers who are part of your book’s target audience are driven to the read instantly page via ads on Facebook.
• Readers who read the preview of your book need to share about your book on Facebook in order to continue reading it thereby helping you spread word about your book to their friends. The book is also added to their reading shelf on Notion Press so that they can come back and continue reading.
• This campaign will be open for a 15-day period. The cost for this ad set-up includes a budget of Rs. 3,000.
• You will receive the complete analytics report at the end of the campaign period – No. of readers who have visited the page, No. of reads and No. of Shares on Social by these readers.
• Existing Readers can continue to access your book after the campaign period. Once the campaign ends, new readers who discover the book can either purchase the digital copy of the book for reading or the physical copy in order to read your book.
• You can choose to increase the duration or reach of the ads by opting for the Ad Top Up

Wouldn't it be nice if you could start reading the book you ordered before the copy is delivered to your doorstep? With Read Instantly you can make that happen for your readers. Read Instantly is an online reading platform built by Notion Press for readers who order a printed copy of your book on the Notion Press Store. Now your readers will be able to start reading your book even before the printed book reaches them. Read Instantly also provides your reader with a greater reading experience by letting them better engage with your book through comments and likes across your book.

Frequently Asked Questions:

• Is a reader paying the MRP + shipping cost for both the paperback and the read instantly version?Readers are paying MRP plus Shipping for Print Orders and they get the Read Instantly version for free.
• How can I track the number of orders placed?You can track the order on your Author Dashboard. Just like any regular order, it is updated automatically as soon as an order is placed.
• When will the print copies be shipped to readers?The copies will be shipped out as per the usual timelines just like any other paperback order placed on an eCommerce site.
• Does this affect my author profits?No. Your earnings remain the same as mentioned on the Author Profit Calculator.
• What if a reader only wants the Read Instantly version? What would be a good MRP for this version and how much would I earn as author profits?As of now, Read Instantly is not offered as a stand-alone solution. Readers who buy the paperback version will get the online version enabled. However, if your book has an eBook version, your reader will find the link to your Amazon Kindle version on your book's page.

An author website is a must for authors today. It serves as a digital platform for both you, as an author and for your book. The website doesn't just help you promote your book but it also helps you engage with your potential reader.

Features of the website

• Homepage - features your book’s front cover, promotional copy, and a link to order your book
• About the Author - Includes information about you, your interests and your contact details
• Books - lists each of your titles and the links to buy them on various stores

One Year Hosting: Ensures that your site is functioning with a secure back up of the content. And in case of need, technical support is just a call or email away.

Domain Name: You will have the opportunity to choose the domain name for your website. Supply us with your top three choices, and we’ll let you know what is available.

Readers are buying more books on Amazon than ever, and they like getting their hands on your book instantly. We enable this by printing and stocking your books directly in Amazon’s warehouse from where it gets delivered to readers. In the past, we have noticed that this strategy helps increase sales as readers are more likely to buy a book that is Fulfilled by Amazon. Amazon Prime Placement also enables free shipping for subscribers of Amazon’s Prime program.

Coupon codes are a great way to incentivise your fans and early supporters. We give you 20% discount Amazon coupon codes for you to give your fans to encourage them to buy copies of your book.

Amazon Kindle is the most popular platform for eBooks in the world and has the largest market-share in eBook sales. Hundreds of thousands of readers use the Kindle Device or the Kindle App to buy and read eBooks. With our Amazon Kindle Promotions services, you can run free Promotions for 30 days to build an audience for your book. This means, readers can buy and read your book for free for these 30 days. You benefit from all the visibility and reviews from real readers who download the book for free, thereby building traction for your book and credibility for you as an author.

Amazon is the leading platform for selling books online in India. With the help of sponsored ads you can now boost the visibility of your book on Amazon by making your book appear on search listings above other best-selling books, whenever your readers search for similar books, categories or themes.

How it works:

• Your campaign manager will formulate a campaign strategy that will cover various targeting options, the keywords associated with it, and the optimum bidding amount for each keyword to ensure maximum visibility of your ad in the specified budget.
• The ads will start delivering according to a pre-set schedule and will start appearing on search listings when readers search for similar books, authors, categories or themes.
• Interested readers who click on your ad are taken to your book's page where your book is listed, so they can learn more about your book and initiate a purchase if they should choose to do so.
• Money is reduced from your campaign budget only when readers click on the ad and visit the page, thereby ensuring no wastage of budget.
• The cost for this ad set-up includes a budget of Rs. 3,000. The campaign will run for a duration of 2 weeks or until the budget is exhausted- whichever comes first. The rest of the cost covers campaign strategy, creation, management and reporting.
• You can choose to increase the duration or reach of these ads by opting for the Ad Top Up

Notion Press provides retail display in premium up-scale bookstores in India. While retail store distribution in India has taken a huge hit on account of successful online ventures, we pick and choose our retail partners based on display prominence and timely reporting and payments for books sold.

Your book will be displayed prominently for sale in our partner stores based on the below guidelines.

• The cost for Premium Retail Display is inclusive of the printing cost of the book for a B&W book. For Full-Color books, the author will have to bear the cost of printing a minimum of 100 copies.
• The Book size should be in the standard sizes provided by Notion Press – 5" by 8", 6" by 9" and 8" by 11".
• The books will be distributed to stores within 30 business days.
• The duration of display is 3 months. During this time, the author has to generate enough sales to continue staying on the shelves. The retail shelves will be refilled at our cost, if and when they get empty.
• One year of warehousing and further order servicing will be done by Notion Press based on demand from our partner stores.
• Books will be supplied to stores on Sale or Return basis.
• Sales reports will be updated every six months and royalty payments will be made as per the regular payout schedule.

Copyright protects you and your content against possible infringement. Copyright registration of your content is done with the Registrar of Copyright, Govt. of India. You will be issued a digital copyright certificate after government verification. You will receive the copyright within 6 months from the time of application. An Indian Communication Address is required to apply for the copyright.

Copy Editing is the process of making a manuscript grammatically correct. However, due to its creative nature, poetry requires a different form of copy editing.

1. We check for Inconsistencies in
   • Punctuation- some poets use a lot of punctuation, some poets don't. The punctuation may also differ based on the style of the poem. But it has to be consistent within the poem. If the poem is minimalistic with no punctuation, then it has to be that way throughout.
   • Unjustified capitalization- Some schools of poetry call for capitalization at the beginning of every sentence. But this has to be consistent. Modern poetry usually follows the normal syntax, where all the rules of grammar apply.
   • Syntax/fragments- Usually, editors use a light hand here. However, within the same poem, it is advised to use the same style of writing. For instance, poets often abandon prepositions for dramatic effect but this has to be consistent with the rest of the poem or be a punchline. The poet should have a good reason behind this. The editor will point this out.
   • Spelling- Usually, a book will follow one style of spelling (UK/US/World English). However, the poet may have a very specific reason to use different spellings. It is advisable to have one consistent style of spelling within the same spelling.
   • Style guide- Based on the information given in the author input form, the editor will ensure the specified style is followed throughout.
2. Ellipsis- This is overused in poetry. The editor will point out instances where this is unnecessary.
3. Punctuation- Incorrect punctuation can often interfere with the intended meaning. Although poets are often handed the poetic license, incorrect punctuation will reduce the readability of a poem. For instance, using commas in the wrong places will create redundant, pregnant pauses and get in the way of the imagery. The editor will point out these instances.
4. Spelling- Incorrect spellings will be edited.
5. Unintelligible sentences- Poetry tends to be abstract and many seemingly random words are often strung together intentionally. However, when the intended meaning doesn't come through, it may not make any sense to a reader. The editor will leave queries here, asking the poet to rephrase it to fill the gap between the intended meaning and the existing text.
6. Grammar- Again, the editor will use a light hand here. But they will point out instances where there are glaring errors with no specific intention. However, these are only suggestions and not the final changes.

What we don't cover in Poetry editing:

1. Rearranging the poems/reordering the contents
2. Rewriting poems
3. Plagiarism checks
4. Factual checks

A trailer is the first look your readers will get of your book. It is also a fantastic way to tease your readers with your story or explain your book’s value proposition to get readers curious. A 30 second video trailer of your book will be created and advertised to your book’s target audience on Facebook.

This service includes:

Story Board Creation: Our marketing team will create story board for your video trailer based on your book’s positioning.

Video Creation: Our team of video graphics editors will create a 30 second trailer based on the story board that has been approved by you.

Targeted approach: Our advertising experts first do the research to identify the exact audience for your book. This ensures that you don’t waste your budget reaching everyone.

Facebook Ads: A video advertisement campaign will be then launched on Facebook to entice your book’s target audience with readers being redirected to your book’s Amazon page on interacting with the ad.

Budget: A budget of Rs 2500 will be allocated for each platform for the duration of the campaign.

Duration: The duration of the campaign will be for 1 month or until the budget exhausts, whichever happens first. In case of budget exhaustion, you can add more budgets by selecting our Advertising Budget Top Up service.

Performance Reports: The advertisement performance reports will be shared at the end of the campaign. Please note that this is not the sales report for your book which is always available in your author dashboard.

Our book market research team will find the perfect positioning for your book so that it gets maximum visibility in the market. With a plan that we will give for your book, we will align it to what the market is looking for. In product positioning specifically, the team will analyze the market and communicate the value proposition of your book to the right target audience. Book marketing research and product positioning are collaborative processes. Our team will work with the author to

• Understand the book and the author’s objective
• Identify the target audience
• Determine the USP (Unique Selling Proposition)
• Provide competitor analysis
• Identify the right category and subcategory for various sales channels
• Positioning with title, subtitle and cover concepts

We understand the value of a well-structured marketing plan because it will ensure that you efficiently reach out to your niche. The book marketing team will build a tailor-made marketing plan that will

• Identify the right platform for your book
• Create a target audience based on demography, behaviour and psychographics
• Provide a content strategy plan to build and promote your author brand and your book

Your target audience needs to know that your book is out. What better way to do it, than by identifying your TG and announcing to them that your book is out in the market? Our Standard Book PR service enables you to share the news of your book being launched with potential target audience on Facebook .

• We draft the press release
• Share it on Notionpress blog
• Identify potential target audience on Facebook
• Run ads announcing your book’s launch for 10 days
• Share coverage report with analytics.

Our engineering team will create a customized long-form landing page, with its own URL, just for your book. This page will contain information related to your book that will be carefully crafted and presented to them with a clear call-to-action so that your readers can buy it instantly.

A certificate of publication will give your book authenticity. With an ISBN issued from the US, this certificate will authenticate the ISBN assigned to your book.

Insert unlimited number of images in your book. All elements have to be provided by the author and will be used as provided. This is usually applicable in a book with many special design elements.

An author website is a must for authors today. It serves as a digital platform for both you, as an author and for your book. The website doesn't just help you promote your book but it also helps you engage with your potential reader.

Features of the website

• Homepage - features your book’s front cover, promotional copy, and a link to order your book
• About the Author - Includes information about you, your interests and your contact details
• Books - lists each of your titles and the links to buy them on various stores

One Year Hosting: Ensures that your site is functioning with a secure back up of the content. And in case of need, technical support is just a call or email away.

Domain Name: You will have the opportunity to choose the domain name for your website. Supply us with your top three choices, and we’ll let you know what is available.

Amazon is the leading platform for selling books online in India. With the help of sponsored ads you can now boost the visibility of your book on Amazon by making your book appear on search listings above other best-selling books, whenever your readers search for similar books, categories or themes.

• Your campaign manager will formulate a campaign strategy that will cover various targeting options, the keywords associated with it, and the optimum bidding amount for each keyword to ensure maximum visibility of your ad.
• The ads will start delivering according to a pre-set schedule and will start appearing on search listings when readers search for similar books, authors, categories or themes.
• Interested readers who click on your ad are taken to your book's page where your book is listed, so they can learn more about your book and initiate a purchase if they should choose to do so.
• Money is reduced from your campaign budget only when readers click on the ad and visit the page, thereby ensuring no wastage of budget.
• The total ad budget for this campaign is Rs. 3,000 and the duration of this campaign is 2 weeks. If the budget is not extinguished within the duration, we will extend the campaign accordingly. The rest of the cost covers campaign strategy, creation, management and reporting.

Advertise your book on Instagram. Your potential readers have willingly supplied oodles of information about themselves like their interests, favourite books, age, sex, religion, music interest etc. With Instagram ads, you can narrow down your ads to the exact target audience for your book.

• We identify the target audience
• Create a banner ad for your book
• Manage the targeted advertisement on Instagram for a period of 10 days
• Draft reports on views and reach coverage
• The cost for this ad set-up includes a budget of Rs. 3,000. You can top-up for additional ad credit based on your budget.
• You can choose to increase the duration or reach of the ads by opting for the Ad Top Up.

Advertise your book on Facebook. Your potential readers have willingly supplied oodles of information about themselves like their interests, favourite books, age, sex, religion, music interest etc. With Facebook ads, you can narrow down your ads to the exact target audience for your book. Example: If your book is a murder mystery novel, you can place ads on Facebook to target 20 to 40 year old women who are fans of Agatha Christie and have liked other murder mystery novels.

• We identify the target audience
• Create a banner ad for your book
• Manage the targeted advertisement on Facebook for a period of 10 days
• Draft reports on views and reach coverage
• The cost for this ad set-up includes a budget of Rs. 3,000. You can choose to increase the duration or reach of the ads by opting for the Ad Budget Top Up

You can now increase the duration or the reach of any active Ad campaign on Amazon, Facebook, or even on Instagram by topping up your advertising budget.

• Increase the duration or reach of an existing ad campaign
• Re-run an older ad campaign

• One Ad Top up Unit = Rs.500. You need to purchase a minimum of 6 top up units.
• You can purchase multiple Ad Top up units for a single Ad campaign
• Ad Top Up units can be used for Ad campaigns like Amazon Sponsored Ads Set Up, Facebook Ads Set Up, Instagram Ads Set Up and Digital Book Giveaway Set Up.
• Our marketing team will use 90% of the purchased budget to add to your existing ad campaign. For Example: If you have purchased 10 units, the budget added to your campaign would be Rs.4500. The rest of the budget is used for ad management and reporting.
• The campaign will run until the budget is exhausted. The report will be provided after the campaign ends.

Insert upto 200 images. This is usually applicable in Academic tites with complex diagrams, equations, tables, infographics and special design elements. All elements have to be provided by the author and will be used as provided.