Inside Notion Press - Self Publishing Blog

Marketing Gear: Why Self-published Authors should have a Facebook Interest List

Are you finding that your Facebook Author Page generates less response than before?

One of the most annoying things about social media is how it keeps changing its rules, what we might be using today, might suddenly disappear and there is a pop up saying your Facebook page has been updated for example. When Facebook started its Pages, one could post something knowing that all your fans received your post.

Now that Facebook is publicly listed and has to make more money, things have changed. You can only reach that many people on your Fan Page, if you pay and they call it sponsored posts. This has tremendously brought down the number of your followers seeing your posts to around 10-15%. This has also left us pondering as to who is in the stream and who is left out and it definitely isn’t a great idea to schedule 20 posts a day and annoy your followers by just creeping into their news feed every now and then. This means it’s making it really hard for the self-published authors to use Facebook as a concrete platform to market their books

I am not trying to pull down your spirits, all those who believe mostly on Facebook for your book promotions, here is something thats going to make you feel better. Though it is a bit of a drag, but once you’ve got it set up, it works like a dream. It’s called Facebook Interest Lists. The basic concept of the Interest List is similar to creating lists in Twitter, or Circles in Google+.

Interest Lists are a Facebook feature that allows you to sort similar people and brands into separate feeds and easily digest the latest about your favourite topics. It also allows you to put your favourite Pages in a place where you can make sure you will be able to access all the updates.

There are two ways that Self- published authors can use this Facebook feature

It looks like getting yourself onto people’s Interest Lists is a great strategy for your Facebook Page and even better to influence all the people who Like  you to put you on their list. So what are you waiting for build your interest list ASAP and for those who are not familiar with the interest lists and how to create them, here is a small guide which could help you.

Setting up your own Interest Lists:

Interest Lists also provide you with a means of promoting yourself and driving traffic to your own Facebook page or profile.

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