manuscript writing

How to organize your manuscript

A book is usually organized into Front Matter, Body Text, Back Matter and Cover Page. Some of them are mandatory and others are optional. In this post, we will look at some of the important elements in a book and see if you need to include them in your manuscript writing. There are other pages like the title page, half-title page and the copyright page which will be added by your publisher. 1. Front Matter The preliminary matter given at the beginning ...

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promoting a book

What to promote Book or Author? And when?

There has always been constant chatter about promoting a book versus promoting the author. Here is my take on when you should promote a book and in what cases creating an author platform works. Promote the BOOK : If your book is Non-Fiction or academic and is focused on the subject matter. Promoting the credentials of the author also helps add credibility here. The reason is, your book has a defined target audience. For example: We have a published a book titled, ...

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Author Spotlight: Dr. Mysore Ambashankar- Corporate Strategy and New Realities

  Dr Mysore Ambashankar is the Dean and Director “ Academics of Gupta College of Management and Technology, Bangalore specializing in Corporate Strategy, Organizational Behavior and Marketing apart from other management subjects. He is an Engineering Professional and has to his credit PhD and DSc in Management and Organizational Psychology respectively. Has more than three decades of combined experience in Corporates and in Academia and this expertise helps students to understand complex concepts and applications with ease. Having published few hundred ...

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