Building a buzz around your book: Before you start publishing your book, you need to spend time building an author platform, as we saw in the previous posts. But once you've started the process of publishing, you need to focus on building a platform for your book, or in other words building a buzz around your book, so that when it is finally released it will be received by an interested and excited audience. Building a buzz basically means that you share little ...
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Now that you know whom you have written for, you might assume that the book will sell itself. It doesn't. Spontaneous success is a one in a million phenomenon. Don't sit around waiting for it to happen. Instead, get out there and make it happen. How do you do that? You pitch your book. You pitch your book like it's the best thing that ever happened! Pitching your Book - The Art of Selling Why should someone pick your book over the others? ...
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Let's discuss about another very important part of your book marketing initiatives The Elevator Pitch. The moment you tell people that you are writing/have written a book, the first thing they want to know is what your book is about. Grab it! This is your chance to interest, intrigue and impress them. What typically happens is that you go on a fifteen minute rant about your plot and then run around in circles until you have confused the hell out of ...
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