SAMRAT SRIVASTAVA
Introduction to Advertising and Brand
Books by Dr. Samrat Srivastava
Introduction to Advertising and Brand” offers a comprehensive exploration of the dynamic world of marketing communication and brand strategy. The book delves into the fundamentals of advertising—its objectives, processes, media planning, and creative execution—while highlighting the evolving role of brands in a competitive marketplace. It bridges theory with practice, providing real-world case studies, strategic insights, and emerging trends
Introduction to Advertising and Brand
Books by Dr. Samrat Srivastava
Introduction to Advertising and Brand” offers a comprehensive exploration of the dynamic world of marketing communication and brand strategy. The book delves into the fundamentals of advertising—its objectives, processes, media planning, and creative execution—while highlighting the evolving role of brands in a competitive marketplace. It bridges theory with practice, providing real-world case studies, strategic insights, and emerging trends
A STUDY ON AWARENESS AND PREFERENCES TOWARDS ORGANIC FOOD PRODUCTS AMONGST CONSUMERS IN WESTERN SUBURBS OF MUMBAI
Books by Dr. Sweta Mishra
Organic farming is a technique which involves the cultivation of plants and rearing of animals in natural ways. This process involves the use of biological materials, avoiding synthetic substances to maintain soil fertility and ecological balance thereby minimizing pollution and wastage. Therefore, every person should adopt organic farming for the betterment of nature, human health and other aspects. This is why, we are here with the best tips and books recomm
Struggling to be taken seriously
Books by Dr. Samrat Srivastava
The Indian women has not yet won back the prod position she held in the early times of Indian history. Prior to the advent of the British rule, the Indian society was rigidly hierarchical permitting little or no social mobility within. Women lived a life of seclusion and were denied equal opportunities of education, of work or employment as well as of cultural, intellectual and political enlightenment.This book showcases the problems of women entr
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