Prof B. Bhattacharyya

Author of the award-winning book Export Marketing Strategies for Success and The World of International Business 2025 (both published by Global Business Press) and more than a dozen books on international business. B. Bhattacharyya served as Dean, Indian Institute of Foreign Trade (IIFT), Senior UN advisor and consultant to UNCDAD, UN-ESCAP, Commonwealth Secretariat, among others.   His last book, Much Ado About Small Things with apologies to William Shakespeare washis first literary work. Published in 2016 by Clarion Books, it was widely appreciated, and one critic described it as Read More...


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Books by B. Bhattacharyya

Sri Rama entered into a strategic alliance with Sugriva to recover Sita from the captivity of Ravana. Sugriva did not have any option but Rama had; he could have entered into an alliance with Bali.

By using Ansoff Matrix, a standard analytical tool in strategy making, it can be readily shown that it would have been the optimal strategy for Rama!

Valmiki wanted to find out a Purushattama (a perfect man) and he described 18 qualities in him. How man

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