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"Digital Buzz: Understanding the Impact of eWOM on Consumer Behavior" delves into the transformative power of electronic word of mouth, revealing how consumer opinions shape brand perceptions and influence buying decisions. Packed with insightful analysis and practical strategies, this book is an essential guide for businesses looking to harness the dynamic world of eWOM to build stronger brands, engage customers, and drive success in the digital age. Whether you're a marketer, business owner, or simply curious about the future of consumer engagement, this book offers valuable insights into the evolving landscape of online interactions.
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Dr. Md. Adnan Rahman, Tahsina Khan, Md Mehedi Hasan Emon, Sharmin Jahan, Dr. Zakari Bukari, Prof. Dr. Abu Bakar Abdul Hamid, Prof. Dato’ Dr. Noor Inayah Binti Ya’akub
Dr. Md. Adnan Rahman is a postdoctoral researcher at Infrastructure University Kuala Lumpur (IUKL), Malaysia. Dr. Adnan holds a PhD in Marketing from Putra Business School (AACSB-accredited), UPM, Malaysia; an MSc in MIS; & an MA in IHRM from University of Bedfordshire, UK.
Md Mehedi Hasan Emon, a scholar and skilled researcher has excelled in academia, research, and in the domain of Edutech. He is currently affiliated with Bangladesh University of Professionals (BUP). With an impressive portfolio of over 40+ publications, including h-indexed articles, books, book chapters, his work exemplifies a strong interdisciplinary approach and unwavering commitment to scholarly excellence.
Tahsina Khan is serving as Deputy Director (Research) at the Centre for Higher Studies and Research in Bangladesh University of Professionals (BUP). She is an Academician in Business Studies with more than 14 years of teaching, research & consulting experience in Higher Education Institutions.
Sharmin Jahan, an Assistant Professor at Daffodil International University, Bangladesh with having 15 years of teaching & research experiences. She holds a BBA & an MBA in Marketing from the University of Dhaka & Currently pursuing her PhD in Marketing at the same institution.
Dr. Zakari Bukari is currently serving as a lecturer in the university of professional studies, Accra, Ghana. He has completed his PhD in Marketing from Putra Business School (AACSB-accredited), UPM, Malaysia.
Prof. Dr. Abu Bakar Abdul Hamid is a distinguished Professor of Marketing & Supply Chain Management at Infrastructure University Kuala Lumpur (IUKL), Malaysia. Prior to this, he was a professor at PBS, UPM and UTM, both are pioneering AACSB accredited business school. With over 35 years of teaching experience, he has successfully supervised 80+ PhD students in Marketing and Supply Chain Management.
YBhg. Prof. Dato’ Dr. Noor Inayah Binti Ya’akub currently serving as a President & Vice-Chancellor of Infrastructure University Kuala Lumpur (IUKL). She has acquired numerous awards and recognitions throughout her career including the Golden Globe Tigers Award-2019 and the prestigious Tokoh Maal Hijrah Wilayah Persekutuan for a distinguished scholar category. Following that, she was ranked 22nd of top 300 the most influential women in the world for Islamic Finance which is assessed by the UK Cambridge Financial Association.
