What isn’t documented is often lost.
A childhood memory, a forgotten recipe, and a grandmother’s quiet wisdom sparked this book a journey through 15 meaningful questions shaped by life and work.
Some answers are clear,others are still unfolding. But in asking the right questions, we uncover
what truly matters.
This isn’t a manual for life. It’s a mirror reflecting the moments, doubts, and insights that shape
who we become.
May you find a piece of your own story in these pages.
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Alipta Ballav
With over 26 years of experience at the intersection of design and technology, Alipta Ballav began his career in the information technology industry in Kolkata back in 1998. Since then, he has worked with some of the most respected global organizations including Wipro, Harman, and Cerner Corporation (now Oracle), playing key roles as both as a hands-on designer and a design leader shaping product strategy and user experience.
Today, Alipta leads Product Design at Microsoft Bangalore studio, where he continues to drive innovation and user-centric thinking across complex product ecosystems.
Beyond the workplace, Alipta is a passionate design advocate. He runs a thriving design community and regularly shares his thoughts as a public speaker at conferences and on podcasts.
