Artificial intelligence is particularly relevant to travel and tourism for several reasons. Tourists need to make a series of decisions about future trips, for example, choosing a destination, transport, accommodation, and activities, among other things. These decisions will have a significant impact on tourists’ satisfaction with their trip. However, the range of destinations, transport, accommodation, and activ- ities currently available presents an almost infinite array of options necessitating assistance. Tourism organizations and agents face a similar challenge when trying to find the best match between customers and travel packages tailored to their needs. Organizations have an almost infinite supply of potential customers.
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Arshaq Habib
Mr. Arshaq Habib is a Research Scholar at Mangalore University. He has completed his MBA (Tourism and Travel Management) and is currently pursuing his PhD in Mangalore University. He is a travel expert and an adventure specialist. ‘As a student of management, I have always been interested in customer’s perceptions, decision making processes, factors driving and impacting the field of management and thereby a specific business sector. Currently I'm serving as the Managing Director for Lotus Group India Pvt. Ltd, Airbone Holidays and Logistics and Western Ghats Expedition’.
