. Lok posits that social change is a significant driver of shifts in individual and collective human behavior, which can manifest as either positive or negative attitudes and actions . My view emphasizes that understanding this dynamic is crucial for comprehending societal development and economic fluctuations .
Lok's approach to demonstrating this close relationship involves several key areas:
Behavioral Economics Framework: This book frequently utilizes the lens of behavioral economics to analyze how human behaviors influence economic growth or recession, and conversely, how changes in the economic environment impact human behavior .
This interdisciplinary field provides a structured way to examine the psychological and social factors that drive economic decisions and actions . For instance, he investigates how consumer behavior, influenced by social trends and technological advancements, directly affects market demand and economic conditions .
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