"Are you living your life, or are you living for the brand?"
In The Illusion of Luxury: Living Beyond Labels and Logos, acclaimed author and businessman Tanmeenn Singh Maken pulls back the curtain on the glittering world of branded goods to reveal the hidden costs of our obsession with luxury. From sleek watches and designer handbags to exclusive logos and limited editions, Maken explores why we crave what we don’t need—and what it’s really costing us.
Blending sharp insights with relatable stories, this book examines:
The psychological traps of social status and consumerism.
How branded goods exploit our hunger for superiority and validation.
The impact of luxury culture on the middle class—financially, emotionally, and socially.
Why sustainability and mindful living are becoming the new luxury.
Packed with humor, real-life examples, and actionable advice, The Illusion of Luxury challenges you to rethink your relationship with material possessions and invites you to discover what truly brings happiness.
Isn’t it time to break free from the cage of logos and labels?
This eye-opening book is a must-read for anyone who has ever questioned the true value of what they own—and what owns them.
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TANMEENN SINGH MAKEN
Tanmeenn Singh Maken is a businessman and author exploring human behavior, societal dynamics, and personal growth. With experience in hydroelectric power, cement manufacturing, and manganese alloy casting, he offers a grounded perspective on cultural and psychological themes. His writing blends practical insights with philosophical reflections, making his work both relatable and transformative.He has authored two acclaimed books:The Paradox of Enough: Does Satisfaction Kill Progress? – Examining the balance between contentment and ambition, questioning how the pursuit of "enough" influences personal and societal progress.The Irony of Contradiction: Navigating the Opposites That Define Humanity – Analyzing the tensions between tradition and innovation, materialism and spirituality, and other dualities shaping human experience.His upcoming book, The Illusion of Luxury: Living Beyond Labels and Logos, explores the psychological and economic forces behind consumerism, challenging readers to rethink their attachment to branded goods.Maken has spent years writing about self-doubt, societal pressures, familial harmony, and fulfillment. Other works under publication include: The Mind’s Trap: Escaping the Comfort of Potential
Paths to Peace: Navigating the Choice to Forgive or Forget
The Beautiful Struggles of Life: Finding Strength in the Chaos
The Godless Path: Life, Meaning, and Society Without Religion A thinker with a deep respect for cultural heritage and philosophical inquiry, Maken examines the intersection of psychology, history, and human nature, bridging
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