Gowri K

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MICROFINANCE IN INDIA

Books by K. Gowri, Assistant Professor, Nehru Arts And Science College, Coimbatore

Microfinance has arisen as a self-regulating branch of study, an industry, a development strategy, and a revolution recently. The purpose of this book is to acquaint Commerce and MBA Finance students, Diploma for Microfinance Professionals and Diploma/Certificate Examination in Rural Credit students with the contents and latest developments in the field of Microfinance. Though primarily meant to be a textbook on Microfinance for management and Commerce student

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Supply Chain Management for Beginners

Books by Mrs. Poornima Ganesh, Assistant Professor In Management, A J K College Of Arts And Science

This book is targeted toward an academic as well as a practitioner audience. On the academic side, it should be appropriate for B.Com and MBA students, engineering master’s students, and senior undergraduate students interested in supply chain management and logistics. It should also serve as a suitable reference for both concepts as well as methodola ogy for practitioners in consulting and industry.

The book has grown from a course on supply cha

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Supply Chain Management

Books by Mrs. Poornima G, Assistant Professor In Commerce, A J K College Of Arts And Science Coimbatore

About the Text Book While writing this book, it has been especially lurps in mind that complicated and complex concepts, theories and principles of various t are made into pleasurable reading and learning experience that truly helps the students in their complete command of the subject. The intrica provisions of various Acts have been dealt with in a quite intellig manner with the help of easy language, suitable pexample and relevant incidental information wit

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Advertising

Books by K Gowri, Assistant Professor, Nehru Arts And Science College, Coimbatore, Tamil Nadu

We live in a connected age where we can snack on media 24/7, viewing what we want, when we want, and how much we want. Many of us participate with brands and content in social media and online in ways that are engaging and behavior-changing. The advertising ecosystem has changed because of the ever-evolving digital landscape. To reflect the changes in the advertising industry, I changed and expanded the third edition of Advertising by Design.

This book

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Company Law and Secretarial Practice

Books by K Gowri, Assistant Professor, Nehru Arts And Science College, Cotimbatore, Tamilnadu

While writing this book, it has been especially kept in mind that the complicated and complex concepts, theories and principles of various laws are made into pleasurable reading and learning experience that truly helps the students in their complete command of the subject. The intricate provisions of various Acts have been dealt with in a quite intelligible manner with the help of easy language, suitable practical example and relevant incidental information wi

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