Dr Shalini Sharma

A seasoned professional with varied experience in the fields of academics, curriculum designing, communication, training and development. Her academic achievements include a Ph.D. from Banasthali Vidyapeeth, Rajasthan, and postgraduation in commerce from Delhi University. She also holds a master’s degree in mass communication and a postgraduate diploma in marketing.    She is an effective communicator and NLP practitioner with strong analytical, interpersonal and organizational abilities. Her strength includes effectively using industry exposure to align with the academic excellence throuRead More...


Achievements

IPL Viewership

Books by Dr. Shalini Sharma

The success of the Indian Premier League in a country where cricket and Bollywood cover a major pie of the entertainment landscape was a forgone conclusion. But what keeps the viewers hooked up to this festival of stars, cricket, sportsmanship, cheerleaders, sponsor and brands is a million-dollar question. This book is an attempt to find answers to the same. Understanding viewers motivation and enthusiasm to keep the league relevant and successful, factors tha

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