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Subrat SaurabhAuthor of Kuch Woh PalAn 11-year-old, Jaiveer started writing this book when he was 9. He is also an avid reader. Before he could write, he expressed himself through illustrating comic strips and narrative art. When writing, he is oblivious to his surroundings, at other times, he loves cricket and computer games. Gifted with imagination, expression and vocabulary, he loves to write about the mysterious and adventurous stories embedded in his boyish mind. Born and raised in Chandigarh, at the foothills of the Himalayas, the city inspired him to create the backdrop of this story before it moved to the fantasy world oRead More...
An 11-year-old, Jaiveer started writing this book when he was 9. He is also an avid reader. Before he could write, he expressed himself through illustrating comic strips and narrative art. When writing, he is oblivious to his surroundings, at other times, he loves cricket and computer games. Gifted with imagination, expression and vocabulary, he loves to write about the mysterious and adventurous stories embedded in his boyish mind. Born and raised in Chandigarh, at the foothills of the Himalayas, the city inspired him to create the backdrop of this story before it moved to the fantasy world of a powerful sub-group of humans and monsters.
He studies in St John’s High School, Chandigarh. He lives with his sister who is passionate about classical vocal; his mother, who is a college teacher; father, who is a banker; his loving grandmother and his pet dog, Fable.
Read Less...Achievements
"A fresh take on marketing, delves deeper into the Millennial mindset... A compelling read. Millennials would also love to discover themselves through this book."
Shiv Kumar, Director - Student Engagement and Applied Learning, Indian School of Business
"Insightful, thought provoking with lots of contextualized real life examples. A must read for marketing students."
Hitesh Sood, VP and Head Marketing, Vodafone Idea Limited
WHO A
"A fresh take on marketing, delves deeper into the Millennial mindset... A compelling read. Millennials would also love to discover themselves through this book."
Shiv Kumar, Director - Student Engagement and Applied Learning, Indian School of Business
"Insightful, thought provoking with lots of contextualized real life examples. A must read for marketing students."
Hitesh Sood, VP and Head Marketing, Vodafone Idea Limited
WHO ARE MILLENNIALS?
HOW DO THEY CONSUME AND RESPOND TO MARKETING MESSAGES?
IS THERE A WAY TO CAPTURE THEIR ATTENTION?
With rapid changes in media production and consumption trends, are traditional marketing techniques and appeals still relevant? Or are there newer ways to communicate with, engage, and finally trigger Millennials’ purchase behaviour?
This book explores and suggests novel approaches of marketing to Millennials, with reference to a modern-day phenomenon – FOMO. Dive in to understand FOMO and unlock its power to make marketing strategies for better recall, better communication, and better sales!
"A fresh take on marketing, delves deeper into the Millennial mindset... A compelling read. Millennials would also love to discover themselves through this book."
Shiv Kumar, Director - Student Engagement and Applied Learning, Indian School of Business
"Insightful, thought provoking with lots of contextualized real life examples. A must read for marketing students."
Hitesh Sood, VP and Head Marketing, Vodafone Idea Limited
WHO A
"A fresh take on marketing, delves deeper into the Millennial mindset... A compelling read. Millennials would also love to discover themselves through this book."
Shiv Kumar, Director - Student Engagement and Applied Learning, Indian School of Business
"Insightful, thought provoking with lots of contextualized real life examples. A must read for marketing students."
Hitesh Sood, VP and Head Marketing, Vodafone Idea Limited
WHO ARE MILLENNIALS?
HOW DO THEY CONSUME AND RESPOND TO MARKETING MESSAGES?
IS THERE A WAY TO CAPTURE THEIR ATTENTION?
With rapid changes in media production and consumption trends, are traditional marketing techniques and appeals still relevant? Or are there newer ways to communicate with, engage, and finally trigger Millennials’ purchase behaviour?
This book explores and suggests novel approaches of marketing to Millennials, with reference to a modern-day phenomenon – FOMO. Dive in to understand FOMO and unlock its power to make marketing strategies for better recall, better communication, and better sales!
When the adventure seeking twins decide to explore a theft in their neighbourhood, little did they know that they would be entangled in a war against the big evil and embark on an intergalactic journey.
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The Double Force and the Fallen Kingdom is the first book in a series about John and Jeremy, who are twin brothers. They are always looking for an adve
When the adventure seeking twins decide to explore a theft in their neighbourhood, little did they know that they would be entangled in a war against the big evil and embark on an intergalactic journey.
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The Double Force and the Fallen Kingdom is the first book in a series about John and Jeremy, who are twin brothers. They are always looking for an adventure but just can’t find one. However, this spring, a robber starts causing chaos in their peaceful city. Furthermore, things start getting tense when a murder occurs, revealing to the police some unearthly evidences. This was the perfect chance for the twins to prove themselves. As they embark on their expedition, they accidentally enter a parallel world inhabited by a powerful sub-group of humans, formed a long time ago. The twins further discover that sometimes humans like themselves also get lucky and are born with genes similar to this species and can team with them. Unknown to them, they have been spotted and picked by these creatures to side with the good and fight the greatest threat that had ever occurred in a millennium. The brothers go through a series of adventures and misadventures on their mission to fight the malevolent powers. But first, they must prepare…
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