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In the age of social media, creativity is no longer just about expression—it is constantly measured, optimized, and shaped by algorithms. What begins as exploration slowly turns into performance. Ideas become safer. Voices begin to sound alike. And creativity starts asking for permission.
Algorithm VS Creativity is a reflective exploration of this shift. Drawing from lived experience in filmmaking, content creation, and working with over 300 companies, Mohammed Noorullah Khan examines the invisible tension between creating what feels true and creating what performs well. Rather than offering strategies or growth formulas, the book focuses on intention, discipline, risk, and the responsibility of choosing creativity in a results-driven digital world.
Written in a narrative, thoughtful tone, this book speaks to creators who feel conflicted by metrics, trends, and expectations. It invites readers to slow down, reflect, and reconnect with their creative instincts—without rejecting technology, but without allowing it to lead.
This is not a guide to mastering algorithms.
It is a reminder that meaningful work is built on honesty, presence, and courage.
Algorithm VS Creativity is for filmmakers, designers, writers, editors, and anyone navigating the space between originality and visibility—those who believe that creativity should shape the system, not disappear inside it.
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Mohammed Noorullah Khan
Mohammed Noorullah Khan is a filmmaker, video editor, and the founder of Noobzmedia, a creative media agency that has worked with over 300 companies across various industries. His journey into content creation began at the age of 13, driven by curiosity and a deep interest in visual storytelling. Over the years, this early passion evolved into a professional practice rooted in creativity, discipline, and intentional work.
Through his work, Mohammed has collaborated with startups, brands, and creators, helping them translate ideas into meaningful visual content. His experiences navigating the digital ecosystem—where creativity often intersects with algorithms, trends, and performance metrics—have shaped his perspective on modern content creation.
Algorithm VS Creativity is his reflection on these experiences. Rather than focusing on growth strategies or technical frameworks, the book explores the mindset behind sustainable creativity in the digital age. Mohammed believes that while technology can amplify creative work, it should never replace originality, instinct, or intention.
When not creating or working with brands, he focuses on building creative communities, mentoring emerging creators, and exploring storytelling in its rawest form. His work centers on one belief: creativity thrives when it is chosen consciously, even when it is not rewarded immediately.
