"Building the Ultimate Marketing Agency" is a comprehensive guide for anyone looking to establish a successful marketing agency, written by global marketing leaders and industry experts. The book covers a wide range of topics including branding, online presence, content creation, client management, prospecting and sales, advertising solutions, and more.
The authors explain the contrast between a promoting office, expert, and fragmentary CMO, helping readers to determine if running a marketing business is ideal for them. They also provide valuable insights on how to build a brand, track down a niche, establish brand authority, and create an individual brand idea.
Readers will learn how to get killer content in under two hours every week, use funnel models, implement successful marketing strategies, and provide marketing services and tech without doing the work themselves. The book also includes tips on prospecting and sales, advertising solutions, adding a special selling suggestion, and limiting and upselling.
Throughout the book, the authors stress the importance of client management, following and reports, and measuring success. They also provide valuable resources and templates for marketing professionals.
Whether you're a seasoned marketing professional or just starting out, "Building the Ultimate Marketing Agency" is an invaluable resource for anyone looking to establish a successful marketing agency.