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Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands to a target audience. It encompasses a wide range of online marketing activities and strategies designed to reach and engage potential customers through digital means. Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands to a target audience.
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Dr.A.RAMKUMAR, Dr.M.BHUVANA
Dr. RAMKUMAR. A, an esteemed academician, working as an Assistant Professor (Advanced HRM and Marketing Management – Digital Marketing) in the Faculty of Management, SRM Institute of Science and Technology (SRMIST), Kattankulathur-Main Campus, Chengalpet District, Tamil Nadu, India. With a teaching tenure spanning over a decade, he has completed 13 years of Teaching, 7 years of research experience, and 6 months of Professional Experience. He noted that his exceptional teaching acumen, combined with a pragmatic approach, has consistently garnered commendation from both peers and students.
Dr.M.Bhuvana is working as an Assistant Professor (Artificial Intelligence & Data Science) in Faculty of Management, SRM Institute of Science, & Technology (SRMIST), Kattankulathur, Chengalpatthu District, Tamil Nadu, India. She has completed her Post-Doctoral Fellowship in Management awarded by Indian Council of Social Science Research (ICSSR), New Delhi on 2021. A dedicated researcher, active academician, mentor, and administrator with 5 years of teaching and 9 years of research experience.
