"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh PalGiven the above challenge, we have selected a few authentic Indian cases that can be used to discuss various concepts of digital marketing. This will address the dearth of contextual cases in the field of digital marketing. The book is a collection of short cases which address specific issues on digital marketing like social media marketing, email marketing, campaign management and analysis, digital marketing strategies, blogs and others. We have tried to present real digital marketing challenges faced by organizations, and how they manage their marketing issues. Each case was developed by considered effort of the authors and editors so that a right blend of theory and practice can be presented in front of the readers. We are hopeful that this book will prove to be useful to both students and teachers working in the area of digital marketing. This book can be used as a supplement to any Digital Marketing text of a professor’s choice for both classroom teaching for management programs, and teaching at executive training and regular courses. We hope to bring out new editions of the book with additional/new cases every year or two and keep it contemporary.
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Edited by Rajendra Nargundkar and Romi Sainy
Dr. Rajendra Nargundkar is currently Professor of Marketing at the Indian Institute of Management (IIM) Indore, Dr. Nargundkar has been Director of IMT Nagpur, IFIM Business School, Bangalore, and PES Institute at Bangalore. He went to PES after teaching stints at IIM Lucknow and IIM Kozhikode. He has four major books to his credit. Marketing Research, his popular text, will soon release in its fourth edition. His current research and teaching interests are Social Media, Digital Marketing, Advertising, Tourism and Retailing.
He has a Bachelor’s in Engineering degree from Osmania University (1982), a PGDM (MBA) from IIM Bangalore (1984), and a Ph.D. from Clemson University, USA (1989).
His work has been published in journals including the Academy of Management Journal, USA and Journal of Global Marketing, USA. Pothi.com has published his autobiography titled “My Experiments with Half-truths,” available online. He is a keen golfer and blogger.
Dr. Romi Sainy is currently Associate Professor of Marketing at Jaipuria Institute of Management Indore, Dr. Sainy has been Dean Academics at Jaipuria Indore. She possesses over fourteen years of work experience in academics and research in the area of marketing, retail and consumer behavior. She had developed a training manual for teaching effectiveness.
She held various academic and administrative positions in premier management schools of the country like ICFAI Business School, Prestige Institute of Management to name a few. She has conducted many seminars/workshop for students at Post Graduate levels from topic ranging from self-effectiveness to career choices. She also conducts training programs and Management Development Programmes for corporate, like BASF- - The Chemical Company, LFPL, Power Grid Corporation, Narcotics Department (MPCG) to name a few in the area of customer relationship, service excellence, enhancing sales and marketing function and enhancing self-effectiveness. She has several publications to her credit published in referred and refereed journals and had participated in several National and International conferences, seminars and workshop across the country. She is austerely involved in the process of curriculum development and updation. She is proficient in outcome based education and processes involved for NBA accreditation, AICTE documentation and Rankings.
Rajendra Nargundkar and Romi Sainy
