The book Innovation in Services Marketing by Dr. Shyam Shukla explores the evolving landscape of service industries and how innovation plays a pivotal role in shaping marketing strategies. The author emphasizes the increasing importance of creativity and adaptability in service-based businesses, where traditional marketing tactics often fall short. Through real-life case studies, Dr. Shukla presents actionable insights on the use of technology, customer-centric approaches, and value-driven marketing innovations to achieve competitive advantage. He also addresses the challenges service providers face in a rapidly changing environment, such as the rise of digital platforms and the need for personalized services. With a strong focus on practical applications, the book serves as a valuable resource for marketers, business leaders, and students looking to understand the critical intersection of innovation and marketing in the service sector. Dr. Shukla's work is particularly relevant in today's dynamic and customer-focused business environment.
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Dr. SHYAM BANSHIDHAR SHUKLA, Suyesha Shukla
Dr. Shyam Shukla has been a faculty at Linnaeus University, Sweden. He
is presently Senior Faculty at Bharati Vidyaoeeth (Deemed to be
University) Institute of Management and Entrepreneurship
Development Pune. He had been Dean-Industry Institute Interaction
and former Director & Principal in-charge of the Central Institute of
Business Management Research & Development Nagpur. Dr. Shyam
Shukla is also Executive Chairman of International Centre for
Spiritualism and Leadership. Dr. Shyam Shukla had been founder
member and President of National Human Resources Development
Network, Nagpur Chapter. Dr. Shyam Shukla is also a member of
Decision Sciences Institute USA. He is also Chairman Nagpur Region for
Association of Management of MBA/MMS Institute (AMMI) Pune. Dr.
Shyam Shukla did his Masters & Ph. D. in Business Administration. Dr.
Shyam Shukla further specialized himself in the area of International
Business, Environmental Engineering and Public Relations. Dr. Shyam
Shukla authored four books on International Business and Research
Methodology . Dr. Shyam Shukla worked for many organizations like
Golf Course Delhi, Birla Global Asset Fin Co. Ltd, Professional C&F, Ashok
Leyland etc pan India., Dr. Shyam Shukla has also been instrumental in
providing consultancy services and training programs with many
organizations. Dr. Shyam Shukla has conducted many training
workshops and seminar on HRD & Women Empowerment. Dr. Shyam
Shukla believed in empowering the youths with the knowledge of
getting global and imparting them with the knowledge of Foreign Trade.
Dr. Shyam Shukla is also acquainted with Psychometric Testing, Neuro
Linguistic Programming and Transactional Analysis etc., He spent the
leisure time in Mentoring, Networking, Photography and Travelling.
